Rucksack DIAMOND von HALFAR®

HAPTICA® live with the Promotional Gift Award 2019

The time had come again, and the HAPTICA® live opened its doors on 19th and 20th March 2019. The motto of this year’s event was “Look & Feel” and accordingly, there was plenty to see and touch. 198 exhibitors at the World Conference Center Bonn (WCCB) presented innovations, bestsellers and highlights from their programs, impressing the 1,840 visitors to the event. A large number of visitors from marketing, purchasing, agencies and the promotional products trade were fascinated by the possibilities and a further in the quality of haptic advertising material.

This was also helped by the fact that, for the first time, the 44 winners of the Promotional Gift Award 2019, the Oscar amongst advertising prizes, were not presented in showcases but in an open presentation form.

17 years of award tradition

193 advertising media submissions in 7 categories

7 qualified jury members

44 winners

This form of presentation enabled visitors not only to look at the winning products, but to try them out and to grasp them in the truest sense of the word. In this way, they were able to get a full idea of what had encouraged the jury to choose the product and the extraordinary things about haptic advertising.

The DIAMOND backpack by HALFAR® was also able to capture both the jury and the audience this year.

DIAMOND – impresses across the board

The innovative shape of the drawstring bag impresses with lightness and dynamism, is PVC-free and offers a huge range of possibilities for one or more individual decorations. Its shape makes it possible to carry the backpack on both sides, so that both the front and the back have space for an advertising message.

As a stock item, it displays cutting-edge diamond decor, which can be customised with screen printing, embroidery, metal emblem and transfer printing, amongst others.

The DIAMOND's material is PVC free.

HALFAR®’s backpack DIAMOND isn’t only stylish, but also satisfies with its PVC free material.

 

Individual custom-made products can be realised as a unique bag with an all-over decor. The generosity of the available space makes these designs particularly effective.

In this way, the backpack can be designed completely individually, with or without diamond decor.

With its functional features, it offers a high usage and identification value for the user, making it a real alternative to plastic bags & co.

HALFAR®'s backpack DIAMOND

Theresa says: “My DIAMOND is always with me. Whether at festivals, while shopping or on a city trip. Everything fits inside and it looks stylish.”

The DIAMOND’s special characteristics

capacity of 12 litres

suitable for A4 documents and catalogues

large, lenght-adjustable straps

separate zipper pouch

soft, foldable, robuts, durable and PVC free material

Sustainably produced?

With all the advantages, the question remains: How was the product made? The DIAMOND backpacks, just like all other HALFAR® bags, are all manufactured in compliance with the ILO core labour standard. This ensures that production is assured from a social point of view. The agreement includes the exclusion of child labour and forced labour for example, and gives workers the right to undertake collective bargaining; a guarantee of adequate wages. The fact that the agreements are not only valid on paper, but also complied with, i.e. that the working conditions and quality of the product are right, is guaranteed by HALFAR® via local employees, audits and regular inspections.

The constituent parts also impress. The material of the DIAMOND is durable, marketable and safe to use and does not require the use of PVC and the associated plasticizers. The constituent parts of the materials used are tested by independent institutes; something we guarantee through our “tested materials” label.

Are you interested in our way of doing business sustainably? Then read more in our Sustainability report.

Stay cool with cool bags by HALFAR®

“Stay cool!” – Cool bags by HALFAR®

Stay cool with cool bags by HALFAR®

The cold season says goodbye and summer is coming. Soon we will again hear the sentence: “Let’s eat outside today, the weather is so great!” At HALFAR®, we have developed exactly the right cool bag for any situation. Our aim was and is to perfectly combine design and functionality. The following article will tell you what it is that makes HALFAR® cool bags so special.

A design, that is never boring

At HALFAR® we know that in today’s world, design is just as important as innovation and functionality. Our designers have managed to pack the cool bag functions so appealingly that no one thinks of promotional bags at first glance. High quality materials, such as aluminium for example, but also hardwearing substances such as polyester, give the bags a sophisticated look. Intelligently attached side pockets also ensure that nothing will be lost – guaranteed!

Cool basket by HALFAR®

 

Advertising success guaranteed!

As our bags serve promotional purposes, advertising must not be neglected. Therefore, all cool bags offer lots of space for all kinds of logos and allow fantastic colour co-ordinations, meaning there is no limit to creativity. Various options for decoration also contribute – such as screen-printing or embroidery. Or maybe you will choose a high-quality metal emblem? One thing is for sure, however: advertising is always at the forefront and makes each bag an individual piece! Attention is pre-programmed.

A clear conscience is free!

One of our most important principles is the sustainability of our products. This aspect is particularly important for products that come in contact with food. For this reason, more than half of our cool bags can adorn themselves with the “PVC free” seal. However, a sustainable product must also be durable and hardwearing. Our bags easily last many years due to their tough materials. Of course, food can also be stored in our cool bags without any worries. The “food grade” certification provides the confirmation. Each of our cool bags is equipped with a cold insulating coating inside, which makes sure that the contents stay cool and fresh for a long time. Nothing can stop you now from spending a long day outdoors!

 

The perfect companion

Each of our cool bags is special in its own way. But there is one thing they all have in common: their functionality. Whether you’re out shopping for frozen pizzas or on your bike with a six-pack of cold drinks, we always have the right design!

Stay cool with HALFAR®'s cool bag FAMILY XL

The HALFAR® team at the PSI 2019

PSI 2019 – Review and preview for the new year

The PSI is over – it’s a good opportunity to look at what the new year has in store for our HALFAR® bag fans, and to look at the impressions made at the trade fair.

This is what it sounds like in numbers:

17,602 distributors of promotional materials, agencies and industry customers were at the exhibition halls in Düsseldorf for three days, checking out the new products on the promotional materials market at this year’s PSI. Over 1,000 exhibitors presented their innovations and top items. More than half of the exhibitors came from abroad. A total of 38 nations were represented.

One of the highlights again this year: the hourly fashion shows. The models also presented HALFAR® bags, fashion from James & Nicholson® and caps from MyrtleBeach®. The strong assortment was impressive, displaying its full effect through the interplay of articles, while offering customers a range of possibilities for the presentation of their brands.

Visitors  could also take a close look and get a feel for what profession and passion for “in product” promotional materials looks like at the CHOICE sisters Daiber, FARE®, mbw®, SND and HALFAR® stands (Karlowsky® was not represented at the trade fair this year). “Connecting passion” was the motto that brought together what belongs together, once again with the opportunity to “come together” this year in the CHOICE lounge.

The CHOICE Lounge at the PSI 2019

Visitors at the PSI get a tasty snack in the comfortable atmosphere of the CHOICE lounge while talking about new products with their customer advisors.

Innovation, function, trend and product series: these were the four major HALFAR® themes this year at the PSI 2019 in Düsseldorf.

There was quite a lot to admire: In addition to the 12 new products that were released in Summer 2018, 28 new bags were also introduced. There is definitely something for everyone!

In addition, a HUGE highlight skilfully complemented the trade fair impression.

Oversized backpack STEP at the PSI 2019

HALFAR®‘s HUGE surprise at the PSI 2019: visitors were fascinated by the oversized STEP backpack with Polaroids from our “HALFAR® around the world” category.

New products and bestsellers

PSI visitors admired HALFAR® promotional bags on 13 shelves, which gave them a great overview. In addition to the 40 new models, there were also numerous bestsellers on display, including bags from the Business, Outdoors and Sustainable categories. Each one is embellished individually with a logo.

This way the trade visitors once again were assured that HALFAR® promotional bags not only look great with functional design, they are also perfectly geared towards customer needs.

The possibilities and services revolving around promotional labelling were also examined closely on site on the living object and discussed with colleagues.

Innovations

“Innovations are in our blood” and “good solutions, too”. The reactions to our new items proved that these aren’t just empty phrases. With its qualities, the DIAMOND backpack was the first to impress the jury of the Promotional Gift Awards, thereby causing a stir amongst customers. A real eye-catcher with its distinct diamond design, this custom-made answer to the needs of promotional material distributors has a young and modern appearance.

Backpack DIAMOND by HALFAR®

The DIAMOND backpack is a real winner. Not only did it impress the jury of the Promotional Gift Award 2019, but the trade fair visitors as well.

The HASHTAG notebook backpack also made eyes sparkle with the “I want that too effect”. Technologically-adept customers in particular were thrilled by the many functions and innovative appearance. Equipped with lots of (hidden) pockets for laptop and tablet, it also provides enough space for all the other items. A special highlight: a built-in cable that can be used to connect a powerbank to a mobile phone. A colour matching zipper is the finishing touch that skilfully complements this innovation!

Notebook backpack HASHTAG by HALFAR®

Technology-enthusiasts were thrilled by the notebook backpack HASHTAG made by HALFAR®.

The BASKET cool-shopper, developed from our reliable BASKET shopper, fascinates with its new cooling function and optimised features. It makes shopping really fun!

Cool shopper BASKET by HALFAR®

The BASKET shopper makes shopping even more fun.

Functions

Everyone knows that a bag can’t just look good – it also has to serve its purpose. And when this purpose is something special, the bag has to match that too. That’s why we added the TEAM, BREEZE and SKY series, as well as the WORK writing case to our portfolio. These bags impress with their absolute functionality  – and look absolutely stylish.

See what visitors were excited about:

 

Trend

Those with a good sense for new trends and an eye for good design, were thrilled by our six new items in the Trend category. Any trendsetter is happy to be seen with the new COMMUNITY PU-series, the colourful backpack series FLOW and FRESH, plus the trendy LOFT shoulder bag and new cotton items.

 

 

Additions to the family

Good things can keep growing and win points as a collection. Our URBAN, JOURNEY, ELEGANCE and BEACH series now all have additional family members. A warm welcome to the 2019 assortment of bags:

 

Personal and in colour

Every year at the PSI, it is exciting to meet your telephone contact partner in person or to meet them again after a long time. That’s why our employees are there on site, to offer consulting and present our new items and bestsellers. Exciting conversations are had, contacts are made, while knowledge and experiences are exchanged. We were excited about everyone who made their way to our stand at the PSI again this year.

We will be at the PSI again next year, to introduce our newest bags.

In the following slideshow you can have a look at some more impressions from the fair:

Everyone out! Outdoors is in.

All about the newly discovered wanderlust and love of the outdoors

“Kids, the weather is so great, go outside!” Those, like me, who grew up listening to this sentence, often have a double-edged relationship with a blue sky. Naturally, as a child I would sometimes also have rather spent more time indoors or in front of the television than was good for me. When I had to go outdoors, however, I really could take pleasure in being outside.

No one is left out with the outdoors

The word outdoors had not been invented when I used to meet with friends outside; rolling down North German dikes, stomping in rubber boots in fish ponds, collecting conkers, and it did not exist when I went camping, cycling and made fires as teenager. And yet always noticed again and again: Outdoors is more than just the fresh air my mother wanted me to experience. Outdoors is, in the best sense of the word, is the feeling of being “untroubled”, being free.

Outdoors in the city

Hotspots for urban fresh air fanatics:

  • Beer garden
  • Swimming lake
  • Park
  • Allotment garden

The essential outdoors

Today outdoors is a megatrend and a lifestyle. Here are just a few examples for what people like to do outside today:

  • Eating outdoors is in. Ever larger barbeques and completely furnished garden kitchens prove this impressively.
  • Drinking outdoors is in. Beer gardens blossom even in the north of the republic and quite often innkeepers extend the season into the winter with blankets and heaters.
  • Working outdoors is in. Urban gardening is the trend, such as growing vegetables – even in the city. On balconies, in front gardens or in rediscovered allotment gardens people are raking, sowing and harvesting to their heart’s content. And office workers too stick their laptops under their arm and work in the park.
  • Holidaying outdoors is in. Increasingly luxurious camping sites are shooting up with more and more gigantic motor homes arriving by the minute. They turn ordinary camping into glamorous “glamping”.
  • And naturally, being active outdoors is in. In the past, strolling, cycling and hiking tours weren’t something, which you could boast about to your friends. But today, you can.

Tip: Hiking in the west

3 exciting routes in NRW:

Above all: Hiking! Since Hape Kerkeling’s book “I’m off then” at the latest, a real stampede has headed towards pilgrim and hiking routes. Today, even hipsters from the city lace up their hiking boots at the weekend and setting off. Sauerland, Harz and Teutoburger Forest are no longer synonymous with a bourgeois way of life but are hot new destinations for weekend trips.

Not without my backpack

The best HALFAR® outdoor companions:

  • Trekking backpack MOUNTAIN
  • Backpack ADVENTURE
  • Backpack TRAIL
  • Backpack TOUR
HALFAR Outdoor backpacks

Our four outdoor backpacks are ready to go!

This is how you truly experience nature and with all your senses: Seeing, feeling, smelling, tasting, hearing… and fitness, which focuses on the forest ground instead of the treadmill.

And perhaps this is the best thing about outdoor pleasures such as hiking: It really does not need much. OK, a little protection from wind and weather wouldn’t go amiss depending on the region. A pair of good boots is obviously a must when hiking. And a sensible backpack can lighten up a day outdoors in the truest sense of the word. Otherwise minimalism is recommended. You won’t find any WIFI on hiking routes either. Thank goodness! Give it a try!

Who walks camouflaged through sun or when the wind blows wild…

“Who walks camouflaged through sun or when the wind blows wild?
Is it an update,
or HALFAR®’s latest child”?!
(Derived from Goethe’s “Erlkönig” Ballad)

Has anyone spotted it already, the new Erlkönig prototype by HALFAR®? Wandering through Bielefeld with its typical Erlkönig prototype pattern, it is being tested to the core in everyday situations. Now it has apparently been seen by some attentive fans.

Gotcha: The Erlkönig during testing

Gotcha: The Erlkönig during testing

In addition to the design, prototype construction and laboratory tests on our bags, we also test ourselves. So that no-one can recognise the specific bag design prior to publication, we create these innovations as so-called Erlkönig bags. And we test these bags to the maximum: through everyday use. This means: only the approximate shape of the bag is recognisable. Neither the complete functionality nor the materials or colours can be seen. The idea originates from the automotive industry, where this conspicuous and simultaneously “Erlkönig” camouflage look is frequently used so as not to reveal too much information during test drives with new cars.

But we will say this much: the innovations for 2019 will also knock your socks off!

And that is why it will soon be that time of year again…

The PSI trade fair 2019

The year is drawing to a close, and the PSI is pending. This is your first opportunity to have a look at our innovations in person. The PSI will commence in Duesseldorf in January 2019, and we cordially invite you to undertake an exclusive inspection of our innovations for the new year.

It is also well worth visiting the HALFAR® stand again: new innovations, fresh trends, series extensions and bags with great functions expect you! All in all, an abundance of innovations.

Get to know the HALFAR® Team in person and receive advice on our innovations. Naturally we have again also catered for your physical well-being in terms of refreshments.

Look forward to this years’ innovations! We are looking forward to seeing you! Register now for the PSI Show!

“HALFAR® goes Hollywood” – or how our backpack had the honour of being captured on film

Sometimes it is necessary to simply take advantage of opportunities offered. Above all, when they are as wonderful and professional as this one!

So what happened? One lovely day, a mail was sent to us from Daiber, our affiliated company. Could we possibly support them with their outdoor-theme photoshooting? “You’ve got quite a few nice backpacks there…”

“Yes, we most certainly have!” – and they impressed our model Ben so much that today you can marvel at this small but sophisticated outcut film, created as a hommage and a thank you to his new HALFAR® backpack.

Would you like to know what convinced Ben? Read the report on the film-shooting here.

Enjoying the freedom of being outdoors, heading right up to the mountain peaks, coming directly in contact with the natural world. Soft, golden light; wild mountain streams, weasels and marmots – thus far the theoretical impression of an outdoor adventure hike to a mounting lodge. And the photoshooting team were able to reflect all of this in their images.

In view of the tasks ahead, the stylists asked themselves:

“What are all the things that have to go into a day trip backpack?”

“Well, really a sleeping bag for the mountain lodge, plasters, washing items, a cap, a water bottle…ah, this is where you can fit in a drinking system. Wow, there’s still some space left!” “And if it rains, he can also protect himself from the rain.”

“Where?”
“Look, in the bottom section of the bag.”
“Ah!”
“But of course, it shouldn’t rain!”
“No, but you still have to fit a drinking bottle in, and the snap hook at the side.”
“What are the loops for?”
“You can fasten your hiking poles there if you have to keep your hands free.”
“Aha!”

Once everything has been prepared and the models attired and styled, the process begins. The dew is still on the meadow whilst the models struggle up the first hills. An amazing view over the valley opens up in front of the entire crew. Meadows and green foliage; further away the mountains are white with snow. The morning mist steams. A real outdoor-feeling atmosphere is created.

Outdoor-Rucksäcke von HALFAR® / Outdoor backpacks by HALFAR®

The beginning of a love story

Delighted by the view, part of the group decide to leave the road and go across the fields for a while, They don’t want to cross the mountain stream using the bridge, but rather on foot. “Anyone can take the easy way,“ they think, and scramble down the slope again in the direction of the stream. “That should really make for great photos!“ crows the Marketing Manager.

HALFAR® Outdoor Rucksack Fotoshooting / HALFAR® outdoor backpack photoshooting

However, what no-one has thought of on seeing the idyllic stream was the icy cold water.

“Think of the images!” they cry, firing model Ben on

“This isn’t a job for softies,” he grins.

Ben works his way onward over slippery stones with his hiking boots in his hand, pleased that he can unzip the legs of his trousers and that the backpack sits securely and stably on his back. The fact that he can fasten his cap and hiking shoes to the backpack impresses him greatly. The foundation for a love story was thus laid – and the everyday use of the backpack did the rest!

Mit freien Händen den Bach entlang - ganz einfach mit dem Outdoor-Rucksack von HALFAR®

A climb with interesting encounters

Delighted to have got away with dry trousers from his little expedition, our daring model climbs back onto the bank. The venturous plan of tickling fish and grilling them over an open fire is rejected, laughing, by the group. “Let’s go back to the others,” they decide, and set off on the ascent in the direction of the mountain lodge.

HALFAR® Outdoor-Rucksack im Test in den Bergen / Testing the HALFAR® outdoor backpack in the mountains

It soon becomes clear why they had constantly felt watched during their little adventure. A herd of brown and white cows had been observing events at the mountain stream with great curiosity. Above all a little cow with brown ears and a sleepy gaze had enjoyed watching the creative process so much that it made it into our film!

Even the cow made at eyes at Ben and the crew.

Even the cow made at eyes at Ben and the crew.

The crowning glory of an eventful day

On reaching the mountain lodge, exhausted yet happy, it was revealed that the stylists had not just thought about the production of good photos, but also about the happiness of their colleagues and models. Instead of the sleeping bag and toothbrush, they conjured up diverse delicacies from the backpacks. The rustic wooden table was filled with delicious food. Soon everyone was sitting chatting and laughing, bringing the eventful day to a jovial end together.

What a coincidence: Even nature send us a sign showing Ben's affinity to his new favourite backpack.

What a coincidence: Even nature send us a sign showing Ben’s affinity to his new favourite backpack.

If you, like Ben, have favourite bags by HALFAR® which accompany you, convince you of their worth or make your eyes light up, let us know. We look forward to your films, stories, poems or pictures!

Lieblingstasche von HALFAR® - LorryBag® mit Filzüberschlag

My favourite piece from HALFAR®

Bags accompany us wherever we go – to work, in our free time and when we travel. Once we have found a good bag that we like, we want to take it everywhere with us. It becomes our loyal companion and favourite piece. We look after it well and try to make it last for as long as possible. But there comes a point when we have to say goodbye to our favourite bag, perhaps because we decide to follow a new trend, or because even the most durable goods can break after many years of service. Still, we never forget our former loyal companion.

Our HALFAR® bags have already accompanied many people on their journeys and travels. You can find pictures in our “HALFAR® around the world” section. We are delighted that they have become favourites.

Over the last few months, we have received pictures from people who have used our bags for a long time. Now we want to share them with you. We are very pleased to receive such positive feedback, especially about the quality of our bags. You can see the favourite pieces of our and your customers here.

HALFAR® Wall of Fame – your favourite pieces

Favourite piece from HALFAR® - Our LorryBag® with a flap made of felt

A loyal companion that you won’t want to give up: the felt LorryBag® from HALFAR®

We were so pleased with the positive feedback from this bag owner! Unfortunately, we only received it in German.

 

Favourite piece from HALFAR® - Shoulder bag SUCCESS

In this case, a customer’s favourite piece was the SUCCESS shoulder bag, which he used as a work bag for many years.

Show us your favourite piece!

Do you have a favourite piece from HALFAR® that you would like to tell us about? We look forward to your feedback. Just send it to social@halfar.com or send us your used bag with a comment or review by post.

HALFAR® around the world – Bags on tour

HALFAR® bags and backpacks are not only promotional items, you can also carry them everyday. Some people use them as leisure bags, others as business bags or as briefcase. We at HALFAR®, of course, love and use our own bags, too. Whether we carry them to work or travel with them in our holidays while discovering the world. And since we come across our bags all over the world, which fills us with pride, we want to share the most beautiful pictures with you in our section “HALFAR® around the world”.

Which countries have we already visited with our HALFAR® bags?

Whether it is going to Barcelona with the handball team, or holidays with the family at the North Sea, or riding a motorcycle through India, or right across Nevada – our customers and the HALFAR® team have been on tour. And they never leave without it: our bags and backpacks. They passed the field tests far away from laboratories with flying colours. See for yourselves and take a look at our world map, which shows you the places our bags have already been. As soon as a new place is added, we will update the map.

HALFAR® around the world - Übersicht

 

Our latest pictures

HALFAR® bags in Europe

There are a lot of interesting places in Europe that for example are ideal destinations for a weekend trip. In Rome or Athens you can broaden your cultural horizons and at the North Sea coast you can simply relax at the beach. The following pictures will show you which places our bags have already been:

HALFAR® bags in Asia

Asia is the world’s largest continent which unites many different nations and cultures. Besides China and India our bags have also been to Nepal and Iran. See yourself.

HALFAR® bags in North, Central and South America

We have also travelled to North, Central and South America. From Canada to the USA and up to the Caribbean Islands and Brazil – our HALFAR® bags were there, too.

HALFAR® bags in Africa

In Africa, there are on the one hand places on the mainland where there’s a lot to see, e.g. Dubai or Cape Town. On the other hand, small islands in the Indian Ocean like Mauritius are popular tourist destinations. Here we would like to share our inspirations and pictures with you:

 

HALFAR® around the world – We want to see more!

Do you also have nice (holiday) pictures with HALFAR® bags? Send them to us with indication of place or event. We’re looking forward to seeing them! And of course to show in the blog where they have already been.

Besides your summer holiday pictures we, of course, like to see your autumn, winter and spring photos. There, too, you will be travelling with our bags. And, of course, we want our blog section to grow. 😉

Please send your pictures to social@halfar.com. We are looking forward to hearing from you!

Note: Of course, we will not publish any names and other private data.