The time had come again, and the HAPTICA® live opened its doors on 19th and 20th March 2019. The motto of this year’s event was “Look & Feel” and accordingly, there was plenty to see and touch. 198 exhibitors at the World Conference Center Bonn (WCCB) presented innovations, bestsellers and highlights from their programs, impressing the 1,840 visitors to the event. A large number of visitors from marketing, purchasing, agencies and the promotional products trade were fascinated by the possibilities and a further in the quality of haptic advertising material.
This was also helped by the fact that, for the first time, the 44 winners of the Promotional Gift Award 2019, the Oscar amongst advertising prizes, were not presented in showcases but in an open presentation form.
17 years of award tradition
193 advertising media submissions in 7 categories
7 qualified jury members
This form of presentation enabled visitors not only to look at the winning products, but to try them out and to grasp them in the truest sense of the word. In this way, they were able to get a full idea of what had encouraged the jury to choose the product and the extraordinary things about haptic advertising.
The DIAMOND backpack by HALFAR® was also able to capture both the jury and the audience this year.
DIAMOND – impresses across the board
The innovative shape of the drawstring bag impresses with lightness and dynamism, is PVC-free and offers a huge range of possibilities for one or more individual decorations. Its shape makes it possible to carry the backpack on both sides, so that both the front and the back have space for an advertising message.
Individual custom-made products can be realised as a unique bag with an all-over decor. The generosity of the available space makes these designs particularly effective.
In this way, the backpack can be designed completely individually, with or without diamond decor.
With its functional features, it offers a high usage and identification value for the user, making it a real alternative to plastic bags & co.
The DIAMOND’s special characteristics
capacity of 12 litres
suitable for A4 documents and catalogues
large, lenght-adjustable straps
separate zipper pouch
soft, foldable, robuts, durable and PVC free material
With all the advantages, the question remains: How was the product made? The DIAMOND backpacks, just like all other HALFAR® bags, are all manufactured in compliance with the ILO core labour standard. This ensures that production is assured from a social point of view. The agreement includes the exclusion of child labour and forced labour for example, and gives workers the right to undertake collective bargaining; a guarantee of adequate wages. The fact that the agreements are not only valid on paper, but also complied with, i.e. that the working conditions and quality of the product are right, is guaranteed by HALFAR® via local employees, audits and regular inspections.
The constituent parts also impress. The material of the DIAMOND is durable, marketable and safe to use and does not require the use of PVC and the associated plasticizers. The constituent parts of the materials used are tested by independent institutes; something we guarantee through our “tested materials” label.
Are you interested in our way of doing business sustainably? Then read more in our Sustainability report.