CHOICE press brunch 2018: “Connecting Passion”

“The sky is no limit!”

The six sisters of the CHOICE family – Daiber, Fare, Halfar, Karlowsky, mbw and SND – sent out invitations to the press brunch once again this year. Almost traditionally now, this event takes place every year in November, where the six sisters exhibit their innovations for the coming year and present them in detail. Selected guests were able to admire the innovations and in an exceptional setting: The press brunch took place this year under the motto “Connecting Passion – the sky is no limit!” in Rottweil in Baden-Württemberg, high up in the thyssenkrupp test tower. On the 27th floor of the 246 m high building, the magnificent view over the Black Forest and the Swabian Alb could be enjoyed as well as the innovations.

CHOICE press brunch 2019 at the Thyssen Krupp testing tower in Rottweil

The press brunch took place high up this year. © thyssenkrupp Steel Europe

Around 50 guests found their way to the event at a dizzying height this year. Each of the six sisters was able to present their innovations in detail and with the respective know-how of the specialists. Intensive communication took place in this atmosphere. And when you look at the selection of new products, anticipation is even higher for the new year: New and sustainable cup shapes, partner umbrellas, bag innovations, organic cotton socks, Schmoozies® in tool form or cooking aprons made of leather.


As already announced here, the WELCOME HOME Tour will take place at the beginning of December. The companies FARE, REFLECTS (formerly LM), Geiger-Notes, uma, koziol, mbw, Halfar, Daiber and JUNG Bonbonfabrik will be introducing their new products and will be our guests in Bielefeld here at HALFAR® on 5th December, 2018.

The red WELCOME HOME sofa