The PSI is over – it’s a good opportunity to look at what the new year has in store for our HALFAR® bag fans, and to look at the impressions made at the trade fair.
This is what it sounds like in numbers:
17,602 distributors of promotional materials, agencies and industry customers were at the exhibition halls in Düsseldorf for three days, checking out the new products on the promotional materials market at this year’s PSI. Over 1,000 exhibitors presented their innovations and top items. More than half of the exhibitors came from abroad. A total of 38 nations were represented.
One of the highlights again this year: the hourly fashion shows. The models also presented HALFAR® bags, fashion from James & Nicholson® and caps from MyrtleBeach®. The strong assortment was impressive, displaying its full effect through the interplay of articles, while offering customers a range of possibilities for the presentation of their brands.
Visitors could also take a close look and get a feel for what profession and passion for “in product” promotional materials looks like at the CHOICE sisters Daiber, FARE®, mbw®, SND and HALFAR® stands (Karlowsky® was not represented at the trade fair this year). “Connecting passion” was the motto that brought together what belongs together, once again with the opportunity to “come together” this year in the CHOICE lounge.
There was quite a lot to admire: In addition to the 12 new products that were released in Summer 2018, 28 new bags were also introduced. There is definitely something for everyone!
In addition, a HUGE highlight skilfully complemented the trade fair impression.
New products and bestsellers
PSI visitors admired HALFAR® promotional bags on 13 shelves, which gave them a great overview. In addition to the 40 new models, there were also numerous bestsellers on display, including bags from the Business, Outdoors and Sustainable categories. Each one is embellished individually with a logo.
This way the trade visitors once again were assured that HALFAR® promotional bags not only look great with functional design, they are also perfectly geared towards customer needs.
The possibilities and services revolving around promotional labelling were also examined closely on site on the living object and discussed with colleagues.
“Innovations are in our blood” and “good solutions, too”. The reactions to our new items proved that these aren’t just empty phrases. With its qualities, the DIAMOND backpack was the first to impress the jury of the Promotional Gift Awards, thereby causing a stir amongst customers. A real eye-catcher with its distinct diamond design, this custom-made answer to the needs of promotional material distributors has a young and modern appearance.
The HASHTAG notebook backpack also made eyes sparkle with the “I want that too effect”. Technologically-adept customers in particular were thrilled by the many functions and innovative appearance. Equipped with lots of (hidden) pockets for laptop and tablet, it also provides enough space for all the other items. A special highlight: a built-in cable that can be used to connect a powerbank to a mobile phone. A colour matching zipper is the finishing touch that skilfully complements this innovation!
The BASKET cool-shopper, developed from our reliable BASKET shopper, fascinates with its new cooling function and optimised features. It makes shopping really fun!
Everyone knows that a bag can’t just look good – it also has to serve its purpose. And when this purpose is something special, the bag has to match that too. That’s why we added the TEAM, BREEZE and SKY series, as well as the WORK writing case to our portfolio. These bags impress with their absolute functionality – and look absolutely stylish.
See what visitors were excited about:
Those with a good sense for new trends and an eye for good design, were thrilled by our six new items in the Trend category. Any trendsetter is happy to be seen with the new COMMUNITY PU-series, the colourful backpack series FLOW and FRESH, plus the trendy LOFT shoulder bag and new cotton items.
Additions to the family
Good things can keep growing and win points as a collection. Our URBAN, JOURNEY, ELEGANCE and BEACH series now all have additional family members. A warm welcome to the 2019 assortment of bags:
Personal and in colour
Every year at the PSI, it is exciting to meet your telephone contact partner in person or to meet them again after a long time. That’s why our employees are there on site, to offer consulting and present our new items and bestsellers. Exciting conversations are had, contacts are made, while knowledge and experiences are exchanged. We were excited about everyone who made their way to our stand at the PSI again this year.
We will be at the PSI again next year, to introduce our newest bags.
In the following slideshow you can have a look at some more impressions from the fair: