The PSI 2020 is over and was a complete success. However, this year there were not just new products of the CHOICE sisters to be marvelled at, but the exhibition display also stood out with its new makeover.
Premiere at the PSI: the CHOICE Experience
At the PSI 2020, the sisters of the enterprise group CHOICE (SND, mbw®, Daiber, FARE® and HALFAR®) presented themselves on a new exhibition stand. Under the motto CHOICE Experience, it not only visualised the mutual understanding of brands, but also made it into an experience for the 16,367 visitors, who had travelled from 81 nations to this leading trade fair.
Connection meets independence
The new stand’s design is clear and straightforward. The colour white dominates outside. And so, the generously sized stand – around 650 square metres – gives five independent companies the opportunity to appear under one coherent framework. The signal: the CHOICE family operates under one roof -– and that not only symbolically, but also in wholly practical terms.
Each partner has their own space, shaping it individually with products and messages. However, links to the others are provided everywhere. Passages and views open up the stand. Each company’s area has a wide entry, inviting and welcoming the visitor to the trade exhibition. Themed islands and presenters are structured in one coherent, product-specific and stylistic language. They create display formats with light and graphics, which communicate the product variety and brand values to the customer.
Experiencing inner values – the CHOICE Lounge
As the customer enters the stand via the individual business worlds, he comes upon the inner core of the CHOICE group. Here, all positions of the otherwise diverse advertising media experts meet as one big community of values. The lounge in the middle of the stand is, therefore, purposely designed in a different way to the outside product areas. It is kept in warm colours and creates an ambience of well-being for breaks and discussions. Sustainability, quality, innovation, service, and partnership – these are some of the CHOICE values, which became apparent this year; also in the statements of the respective entrepreneurial key players and in product and image photographs.
Sustainable, useful, new for 2020 at HALFAR®
Sustainability is not a megatrend for us here at HALFAR®, but a subject that emerges from our fundamental position. Today, we work at the company headquarters Bielefeld in a CO2-neutral way and, in new engagements and initiatives, we demonstrate again and again that we are serious about future and customer-orientation. This is shown in practice as far as the bag innovations 2020 are concerned. With materials such as recycled PET (rPET) and pioneering concepts, we offer solutions for a consistently growing number of customers, who also hold this subject close to their hearts. The new bags of the HALFAR® stock range can be summarised into three categories as follows:
Re-growing and renewable materials
With the new COUNTRY and LOOM series, here at HALFAR®, we place emphasis on the re-growing raw material cotton and/or a cotton mix and show how versatile and fresh this material is when used. With a plus in sustainability thanks to organic cotton, our new re-usable bag – ORGANIC – scores; ideal for buying fruit and vegetables without using plastics. And, with the new PLANET series – made of “pre-recycled cotton” – we go one step further, as this cotton is derived from the cut-off remnants of bag production. For the CIRCLE range as well as for the drawstring bag CARE made of rPET, we also use a material that prevents waste and utilises existing resources: recycled PET bottles.
Durable, multifunctional and quick – thanks to new finishing processes
What lasts longer is used for longer. Also combining useful functions, it becomes a faithful and a sustainable companion in everyday life. The eight bags from the big new business range – FRAME – impress with their finish and high usage value. Apart from their durability, they are also fast, thanks to the award-winning finishing process – turbo finish HALFAR FAST LANE®. Equally new and particularly functional: the roller bag – HASHTAG as well as the notebook backpacks – EXPERT, TOP, LOFT and COMMUNITY.
Small and efficient bags
Minimalism and concentrating on what is essential contribute to the conservation of resources and therefore add to greater sustainability. With the TREND series, our HALFAR® range offers simple, reduced bags, which emphasise popular colours such as off-white, mint-green or antique pink. With the mono-strap backpacks – IMPULSE and HASHTAG – as well as the BodyBag – COMMUNITY – made of PV imitation leather, three small, smart bags for all pocket essentials are entering the market. As an addition, the uncomplicated FLOW series offers a CrossBag and a Thermo bag. Also, the two new bags from the tried and tested felt series – MODERNCLASSIC – certainly are a sign of the times: the felt cover for laptops and the organiser for the office relocation make New Work comfortable.
In all, we are pleased to present to you 40 new bags in six brand new series, as separate bags or as addition to existing bag families. By the way, all are PVC-free and available quickly from stock and around the clock in our online shop. Order your samples for review straight away and convince yourself.
You want to know more? Our colleagues in the sales teams are here to help you and will be happy to advise you. We look forward to continuing together with you on the path towards greater sustainability in 2020.