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Der neue CHOICE Messestand

The PSI 2020 – Innovation, sustainability and solutions ahead

The PSI 2020 is over and was a complete success. However, this year there were not just new products of the CHOICE sisters to be marvelled at, but the exhibition display also stood out with its new makeover.

Premiere at the PSI: the CHOICE Experience

At the PSI 2020, the sisters of the enterprise group CHOICE (SND, mbw®, Daiber, FARE® and HALFAR®) presented themselves on a new exhibition stand. Under the motto CHOICE Experience, it not only visualised the mutual understanding of brands, but also made it into an experience for the 16,367 visitors, who had travelled from 81 nations to this leading trade fair.

Der neue CHOICE PSI 2020 Messestand

Connection meets independence

The new stand’s design is clear and straightforward. The colour white dominates outside. And so, the generously sized stand – around 650 square metres – gives five independent companies the opportunity to appear under one coherent framework. The signal: the CHOICE family operates under one roof -– and that not only symbolically, but also in wholly practical terms.

Each partner has their own space, shaping it individually with products and messages. However, links to the others are provided everywhere. Passages and views open up the stand. Each company’s area has a wide entry, inviting and welcoming the visitor to the trade exhibition. Themed islands and presenters are structured in one coherent, product-specific and stylistic language. They create display formats with light and graphics, which communicate the product variety and brand values to the customer.

Experiencing inner values – the CHOICE Lounge

As the customer enters the stand via the individual business worlds, he comes upon the inner core of the CHOICE group. Here, all positions of the otherwise diverse advertising media experts meet as one big community of values. The lounge in the middle of the stand is, therefore, purposely designed in a different way to the outside product areas. It is kept in warm colours and creates an ambience of well-being for breaks and discussions. Sustainability, quality, innovation, service, and partnership – these are some of the CHOICE values, which became apparent this year; also in the statements of the respective entrepreneurial key players and in product and image photographs.

Sustainable, useful, new for 2020 at HALFAR®

Sustainability is not a megatrend for us here at HALFAR®, but a subject that emerges from our fundamental position. Today, we work at the company headquarters Bielefeld in a CO2-neutral way and, in new engagements and initiatives, we demonstrate again and again that we are serious about future and customer-orientation. This is shown in practice as far as the bag innovations 2020 are concerned. With materials such as recycled PET (rPET) and pioneering concepts, we offer solutions for a consistently growing number of customers, who also hold this subject close to their hearts. The new bags of the HALFAR® stock range can be summarised into three categories as follows:

 

Re-growing and renewable materials

With the new COUNTRY and LOOM series, here at HALFAR®, we place emphasis on the re-growing raw material cotton and/or a cotton mix and show how versatile and fresh this material is when used. With a plus in sustainability thanks to organic cotton, our new re-usable bag – ORGANIC – scores; ideal for buying fruit and vegetables without using plastics. And, with the new PLANET series – made of “pre-recycled cotton” – we go one step further, as this cotton is derived from the cut-off remnants of bag production. For the CIRCLE range as well as for the drawstring bag CARE made of rPET, we also use a material that prevents waste and utilises existing resources: recycled PET bottles.

 

Durable, multifunctional and quick – thanks to new finishing processes

What lasts longer is used for longer. Also combining useful functions, it becomes a faithful and a sustainable companion in everyday life. The eight bags from the big new business range – FRAME – impress with their finish and high usage value. Apart from their durability, they are also fast, thanks to the award-winning finishing process – turbo finish HALFAR FAST LANE®. Equally new and particularly functional: the roller bag – HASHTAG as well as the notebook backpacks – EXPERT, TOP, LOFT and COMMUNITY.

 

Small and efficient bags

Minimalism and concentrating on what is essential contribute to the conservation of resources and therefore add to greater sustainability. With the TREND series, our HALFAR® range offers simple, reduced bags, which emphasise popular colours such as off-white, mint-green or antique pink. With the mono-strap backpacks – IMPULSE and HASHTAG – as well as the BodyBag – COMMUNITY – made of PV imitation leather, three small, smart bags for all pocket essentials are entering the market. As an addition, the uncomplicated FLOW series offers a CrossBag and a Thermo bag. Also, the two new bags from the tried and tested felt series – MODERNCLASSIC – certainly are a sign of the times: the felt cover for laptops and the organiser for the office relocation make New Work comfortable.

 

In all, we are pleased to present to you 40 new bags in six brand new series, as separate bags or as addition to existing bag families. By the way, all are PVC-free and available quickly from stock and around the clock in our online shop. Order your samples for review straight away and convince yourself.

You want to know more? Our colleagues in the sales teams are here to help you and will be happy to advise you. We look forward to continuing together with you on the path towards greater sustainability in 2020.

Bags for Tanzania

In cooperation with the socially engaged Cornelia Delius from Bielefeld, HALFAR® donated bags and backpacks to students in Karatu, Tanzania. Two monastery sisters of the Rhotia Health Centre received the bags for the children. Now they can use them for their daily school materials.

The Rhotia Health Centre provides medical support for future mothers or in emergency cases to the inhabitants. Furthermore, the centre is currently building a room for an x-ray apparatus to improve medical support. Since all medical devices are funded by donations, every little donation is greatly appreciated. If you want to donate, too, please follow the link:

https://www.studiosus-foundation.org/Ihr-Beitrag

Besides the schools mentioned above Cornelia Delius also visited the pre-school of Karatu. We are happy to see that the kids like our bags.

FAST CHRISTMAS

HALFAR FAST LANE® – Now Christmas can begin

Your customer needs 100 personalized bags for Christmas by the day after tomorrow? Impossible. Isn’t it? No longer! The new HALFAR FAST LANE® makes it possible. It is yet another exciting HALFAR® decoration to add to our collection of innovations. But what exactly does the new decoration method involve and what makes it so special? We have concluded this in the following article.

And the highlight is – we have a pre-Christmas present for you: The HALFAR FAST LANE® flyer! Download it now and send it to your customers!

Send this PDF with a link to the HALFAR® shop directly to your customers. Or…

Individualize the flyer with your retailer address or insert your logo and send it to your customers.

 

 

The idea for innovation

How can we decorate a bag quickly and, most importantly, in high quality? It is a question that we at HALFAR® have been working on for a long time. Now we have the answer: HALFAR FAST LANE®.

 

HALFAR FAST LANE<sup>®</sup>

 

The formula one of decoration

What are the advantages of the HALFAR FAST LANE® method compared to other forms of decoration? The answer is simple – there are lots.

Probably the most compelling argument in favour of the new process is the lead time. It is now possible to complete an order in a single day, depending on the quantity and clarity of the order. No-one else is faster! Another benefit is the brilliant print result. If the logo needs to stand out, a spot coating can be applied to give it a high-quality look and make the motif appear three-dimensional. And if that is not already enough advantages for you, here are a few more:

  • already from one piece, ready from one day after the launch of the order
  • good value
  • especially intense colours
  • free from solvents and heavy metals
  • no colour bleeding
  • energy-saving printing process
  • noble with spot varnish finish
  • 4-colour text up to font 6 pt (for vectorised fonts)

Die Formel 1 unter den Veredelungen

Promotional perfection

The bags in the new FRAME collection also do their bit for the promotional effect. They really do create the perfect frame for your message. Their special decorative seams frame the logo and attract even more attention to the promotional space. It is unique!

HALFAR FAST LANE<sup>®</sup>

 

Have you tried the new HALFAR FAST LANE® method yet? Our customer advisors will be happy to help!

HALFAR® How to: How do you fold the SKY bags correctly?

Our new SKY Series has been available for a few months and has been enjoying great popularity. This doesn’t just happen by chance. The modern design in combination with particularly beautiful colours turns the bags of this range into eye catchers. And their highlights, such as the folding functions, make them into practical helpers in everyday life. As we have received many questions regarding how to fold these bags correctly, we simply shot a video tutorial for you.

Here we go!

Step 1

Spread the bag out in front of you. Roll the inner bag up to the left and put it on the outside. The folded bag will later disappear into this inner bag.

Step 2

Now close the bag and fold the sides into the middle.

Step 3

Then fold the bag towards the inner bag and stow it inside it. Now just close the zipper of the inner bag.

Step 4

Put the folded bag in your suitcase and off you go on holiday!

Now nothing will get in the way of your holiday at the seaside. We hope that we were able to help you with these instructions and wish you lots of fun with our bags from the SKY range!

Further info about luggage

Are you looking for other bags you can use as hand luggage on a flight? Then our comprehensive list will help you. Just download it, compare the permitted airline dimensions with the measurements of the desired bag and order the bag for yourself and your customers directly from the Online Shop.

Download HALFAR®’s on-board luggage list here: