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Who walks camouflaged through sun or when the wind blows wild…

“Who walks camouflaged through sun or when the wind blows wild?
Is it an update,
or HALFAR®’s latest child”?!
(Derived from Goethe’s “Erlkönig” Ballad)

Has anyone spotted it already, the new Erlkönig prototype by HALFAR®? Wandering through Bielefeld with its typical Erlkönig prototype pattern, it is being tested to the core in everyday situations. Now it has apparently been seen by some attentive fans.

Gotcha: The Erlkönig during testing

Gotcha: The Erlkönig during testing

In addition to the design, prototype construction and laboratory tests on our bags, we also test ourselves. So that no-one can recognise the specific bag design prior to publication, we create these innovations as so-called Erlkönig bags. And we test these bags to the maximum: through everyday use. This means: only the approximate shape of the bag is recognisable. Neither the complete functionality nor the materials or colours can be seen. The idea originates from the automotive industry, where this conspicuous and simultaneously “Erlkönig” camouflage look is frequently used so as not to reveal too much information during test drives with new cars.

But we will say this much: the innovations for 2019 will also knock your socks off!

And that is why it will soon be that time of year again…

The PSI trade fair 2019

The year is drawing to a close, and the PSI is pending. This is your first opportunity to have a look at our innovations in person. The PSI will commence in Duesseldorf in January 2019, and we cordially invite you to undertake an exclusive inspection of our innovations for the new year.

It is also well worth visiting the HALFAR® stand again: new innovations, fresh trends, series extensions and bags with great functions expect you! All in all, an abundance of innovations.

Get to know the HALFAR® Team in person and receive advice on our innovations. Naturally we have again also catered for your physical well-being in terms of refreshments.

Look forward to this years’ innovations! We are looking forward to seeing you! Register now for the PSI Show!

Neuheiten_Premiere

Premiere: Autumn-winter novelties 2018/2019

This summer we are proud to present a real premiere to you: as of now, a new range of HALFAR® products not only awaits for PSI, but already in summer. Now you can look forward to our new promotional bags twice a year.

Premiere: Neuheiten im Sommer bei HALFAR® / Premiere: Novelties by HALFAR® in the middle of the year

Fine structures, exciting shapes and strong functions put you in the mood for new promotional stories. And we have planned in series to increase the excitement even more. Colour can’t be missing either… but take a look for yourself:

ELEGANCE – Elegant and urban city trips

With ELEGANCE, you will find a new, modern series from HALFAR®, which offers a huge selection, from small accessories to large travel bags. Their fine mélange fabric and the muted colours set the perfect stage for all logos and, thanks to many well thought out details, the bags are designed to suit many different target groups. In this series you will find a case and a zipper bag in which lots of little necessities can be stored and transported. But both can also be used well as gift packaging.

HALFAR® Neuheiten Sommer 2018: Reißverschlusstasche ELEGANCE / HALFAR® Novelties summer 2018: zipper bag ELEGANCE

HALFAR® Neuheiten Sommer 2018: Etui ELEGANCE / HALFAR® novelties summer 2018: case ELEGANCE

We have also continued to pursue the small-large concept and have designed two new models, which are available in a small and larger format. One example is the ELEGANCE backpack in size S and M. Whilst the S size is suitable for women and girls, and picks up on current trends, the M size can be used as the equivalent for males. Of course both backpacks can be used by the other gender.

HALFAR® Neuheiten Sommer 2018: Rucksack ELEGANCE M / HALFAR® novelties summer 2018: backpack ELEGANCE M

HALFAR® Neuheiten Sommer 2018: Rucksack ELEGANCE S / HALFAR® novelties summer 2018: backpack ELEGANCE S

 

The shoulder bag and travel bag ELEGANCE are another duo. At first glance, they only differ in terms of size. But if you take a closer look, you will find several features with which both play to their individual advantages. The shoulder bag with its storage space, which can easily accommodate two large A4 folders, can also be used as a flying companion. After all, it has an attachment loop for trolleys and the dimensions are approved by most airlines. The travel bag, the larger version of the shoulder bag, offers much more space. Its five base feet protect it against dirt and the main compartment holds everything you need for your upcoming travels. Both bags mean you will be perfectly equipped for a short holiday or the next business trip.

HALFAR® Neuheiten Sommer 2018: Umhängetasche ELEGANCE / HALFAR® novelties summer 2018: shoulder bag ELEGANCE

HALFAR Neuheiten Sommer 2018: Sport-/Reisetasche ELEGANCE / HALFAR® novelties summer 2018: Sports/travel bag ELEGANCE

 

The ELEGANCE series is completed by a practical urban shopper, which can be varied in size by the side press studs. A modern cross bag, which is perfect as a men’s bag and offers protection to technical equipment, from mobile phone to tablet. There is also a duffle bag in the trendy kit bag format, which can be comfortably carried like a backpack.

HALFAR® Neuheiten Sommer 2018: Shopper ELEGANCE / HALFAR® novelties summer 2018: shopper ELEGANCE

HALFAR® Neuheiten Sommer 2018: CrossBag ELEGANCE / HALFAR® novelties summer 2018: cross bag ELEGANCE

HALFAR® Neuheiten Sommer 2018: Matchsack ELEGANCE / HALFAR® novelties summer 2018: duffle bag ELEGANCE

 

With such a wide range, we are certain that we will have the right bag for everyone.

STORM – Sporty, technical, dynamic

If anyone’s thinking they have already seen the STORM in the HALFAR® range, then they are right. The striking backpack in our range of new products already impressed people at the PSI. And now we are delighted to be able to introduce the entire STORM family. Alongside the backpack, you will now also find a shoulder bag and a sport/travel bag in our range. The special thing about the STORM models are the well thought out functions, such as the turned zips and the roll closure, but also the practical lashing straps on the sides. These features and the sturdy material give the series a sporty, modern and technical look. The technical look is supported by the four available colours.

HALFAR® Neuheiten Sommer 2018: Sport-/Reisetasche STORM / HALFAR® novelties summer 2018: sports/travel bag STORM

HALFAR® Neuheiten Sommer 2018: Umhängetasche STORM / HALFAR® novelties summer 2018: shoulder bag STORM

To be brief: The STORM brings a fresh new breeze to everyday life and is guaranteed to attract everyone’s attention.

Shoulder bag KURIER – revival of the HALFAR® classic

The popular classic known by everyone, the promotional bag KURIER, has been updated and now we are able to present, rather proudly, the revival of a real HALFAR® classic!

With a new, stronger material, a young tone-in-tone design, the padded back and in eight modern colours, the KURIER has been impressively rejuvenated. The large print area on the flap still offers plenty of space for company logos or bold messages. And inside, the bag impresses with practical organizer features and a flat insert pocket.

HALFAR® Neuheiten Sommer 2018: Promotiontasche KURIER / HALFAR® novelties summer 2018: promotional bag KURIER

The new KURIER therefore makes a practical companion and one of the most price and fashion-conscious shoulder bags in our range.

And now we hope that you like the new products as much as we do, and we look forward to your feedback. Of course there will be further novelties in time for the PSI, just like every year. As always, the team for promotional bags is pleased to help you with any questions about individual products.