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This is why our bags are sustainable – how sustainability continues

“Why exactly are your bags sustainable?”– We hear this question again and again and have realised that there isn’t just one answer. Apart from the materials, which are used to manufacture our bags, many other factors also play an important role. In this article we want to show you why we can call our bags sustainable and why you can look forward to 2020.

A sustainable basis

To ensure that you can hold a sustainably manufactured bag in your hands, we pull out all the stops. As early as in the design phase of our bags, we focus on functionality, efficiency and durability. After all, only when our bags and backpacks are used for a long time and are enjoyed, are they really sustainable in the end. This is the reason for placing so much emphasis on the materials for our products, and so we have the particularly durable and tough synthetic fibres, such as polyester or Nylon, tested for their constituents in accredited institutes like Bureau Veritas. Our “tested materials” labels are given only to products, which fulfil the REACH and LFGB guidelines for component substances.

We also constantly monitor natural fibres, such as cotton and jute. As these fibres are produced through agricultural methods, we offer products, where sustainability starts much earlier in the production chain. The Fairtrade cotton seal stands for fair cultivation and trade of raw cotton, which can be directly retraced along all steps of production and is processed separately from non-Fairtrade cotton. The GOTS label guarantees the strict observance of environmental and technical requirements along the entire production chain. GOTS is currently regarded as the highest standard worldwide for the processing of textiles from organically produced natural fibres. Halfar itself is also GOTS certified.

For the coming year, we have asked ourselves the following questions once again:

  • Which materials can we use in the future?
  • Which materials allow further steps to even greater sustainability?

This time we found new answers. Here, we can reveal something about the materials for the Newcomers 2020.

Recycled and renewable - Sustainable bags from HALFAR®

From bottle to bag

Recycling materials has always been a topic for us. As long as 15 years ago we produced bags from bicycle tyres, and bags made from airbags, coffee sacks and airplane seats followed.

From 2020, we will be offering entire series in the standard range, for example products from recycled PET bottles, utilising waste for something new. PET bottles are suitable for recycling thanks to the possibility of homogenous sorting. Bottles that have already been used are turned into granulates, which can be processed into new fibres. On average, you need about 24 PET bottles for a strong HALFAR® bag.

Process rPET bags

By the way, we only process rPET material with the GRS seal. The seal assures that the materials can be retraced. This is the only way of ascertaining – in the case of the same basic raw material – that the rPET fabric was produced with recycled PET bottles and had not been produced totally new.

Sustainable HALFAR® bags made of rPET

HALFAR® bags made of rPET which has been certified according to the GRS

We let cotton blossom once again

We love cotton – so much, that we want to give this natural material a second life. Therefore, we recycle cotton offcuts and produce the best that we can possibly imagine: “Bags”.

Join us in looking forward right now to an entirely new series of bags in the HALFAR® range 2020, made of pre-recycled cotton.

Pre-recycled cotton largely consists of cotton offcut remnants, which are left over in production. They are collected, sorted according to colour, shredded and newly spun. So that the fibres become durable despite the shredding process, a proportion of new fibres are added. Currently, a fibre mix of up to 70% recycled cotton offcuts is possible, with good load test characteristics.

By using this durable fibre, we ensure that not only the fabric production considers aspects of sustainability, but that the end product is also long lasting and continues to be used. This means:

  1. Less new cotton needs to be cultivated,
  2. Less water is needed and
  3. Fewer valuable raw materials are wasted.

This is further step in matters of sustainable production and sustainably strong bags.

HALFAR® bags made of pre-recycled cotton

Production under fair conditions

Yet it is not only the material that is important for a bag being sustainable in the end, as in all other steps in the value-added chain, ecological and social criteria play an important role too. For this reason, we obligate all our production sites contractually to comply with the ILO core labour standard. This social standard for humane working conditions and sufficient labour protection in production forms the basis for sustainable working conditions worldwide.

Furthermore, our Top Ten factories are audited according to amfori BSCI. Halfar itself has been part of the amfori BSCI network since 2009. We participate actively in order to observe the social standards in the international supply chains relevant to us and to develop them. For this, external quality inspectors and auditors, who inspect working conditions and production according to international standards, as well as Halfar employees, regularly travel to the factories. On site, they monitor, advise and provide support on all matters regarding bag production by contributing their know-how.

Sustainable finishing – sustainable effect

Ultimately, HALFAR® bags are the stage for many big and small brands. Therefore, we work constantly to make not only our bags, but also our finishing processes ever more sustainable. We have already managed to change the print inks for many of our bags from ones containing solvents to water-soluble inks.

Moreover, with HALFAR FAST LANE® we were recently able to offer an innovative finish that is particularly efficient, quick and sustainable. This means, in fact, that the print is especially energy-efficient thanks to the LED technology used. We also produce our electricity here in Bielefeld with our own photovoltaic system or use eco-power. We compensate for the CO2 emissions from transporting our products with our climate projects – allowing us to work in a completely CO2-neutral way. The highly pigmented print inks harden quickly and are free from heavy metals and solvents. The print uses high dynamic range imaging, and are robust and long lasting. Not least, the bags of the FRAME series, where advertising is applied, are free of UPVC and thus can do without the associated softeners – just like all our innovations, which await you in 2020.

Meet the innovations at the PSI – register now!

Have we made you curious? You have an opportunity to meet us and our NEWCOMERS in person at the PSI 2020 in Düsseldorf. Register now for the leading European trade show of the promotional products industry, which takes place from 7th to 9th January. We look forward to meeting you!

 

HALFR® - FRAME notebook shopper

Ideas by the dozen – HALFAR® presents 12 new products

Many of you have probably spotted them already: our summer innovations 2019!

Halfway through the year, we have launched 12 new bags and backpacks and a totally new decoration method for you. Below we have put together some of the special features of the new products.

FRAME – the series with the perfect frame

The stylish new FRAME series offers six bag models that are sure to be the centre of attention. These eye-catchers are both urban and respectable. With streamlined cuts and geometric quilted seams that direct the eyes reliably to the promotional message, they are the perfect carrier for any customer logo. The effect is further reinforced by their innovative decoration process: the new HALFAR FAST LANE® method.

But that is not the only thing that defines the FRAME bags. The high-quality textile material, the ingenious features and the comfortable padding that keeps any laptop and smartphone safe make the bags ideal everyday companions.

HALFAR® - FRAME notebook shopper

HALFAR®’s new FRAME series

Simple for everyday – New products for events, promotions and many occasions

Bright colours, practical cuts and versatile options for use – all characteristics of these innovations. These three bags are made for anyone who wants to tread their own path – without a lot of luggage.

The ORGANIC reusable bag, the bag with mesh and strong base, is a real all-round talent. It is the sustainable alternative to plastic when buying vegetables or bread. It is the transparent organisation assistant in the household. It is the ventilated bag for laundry while travelling. And above all, it is a versatile promotional item made of 100% organic cotton and produced in accordance with GOTS. With decoration on the front and back too, of course.

HALFAR® - reusable bag ORGANIC

HALFAR®’s reusable bag ORGANIC is made from 100% organic cotton and produced in accordance with GOTS.

We have also added two new models to the popular FLOW series:

Be free. Be on the go. At festivals. Travelling. In town. To uni. On a bike. To the office. With friends… The cross bag FLOW provides the bag to match this feeling. Simple, lightweight, designed and made for everything that counts. Extremely good value and in seven bright colours, too. Feel free!

HALFAR® - cross bag FLOW

HALFAR® – cross bag FLOW: ideal for festivals

A cool bag can be sexy, too – we provide the evidence with the FLOW thermo bag. A sandwich for breakfast or a salad for lunch easily fit inside. Whether for a big appetite or little snack – the bag adapts with its various closure options, and looks exceptionally appetising with its fresh colours.

HALFAR® - thermo bag FLOW

HALFAR® – thermo bag FLOW: the small cool bag while on the move

 

Growth in premium bags

We have developed successful series in the premium bag sector, too.

The monostrap HASHTAG is the small, flexible version of the popular laptop backpack. Only one strap? Of course! That makes the HASHTAG monostrap a casual and very flexible companion. Comfortable to wear on your back when cycling or on your front in a crowd. This compact bag may have only one strap, but its design and features are all the more complex. Just a few more key words: integrated USB charging port and cables for the powerbank, rubber loop for glasses on the shoulder strap, bike light attachment, zip tag in six colours…

HALFAR® - monostrap HASHTAG - the functional backpack alternative

HALFAR® – monostrap HASHTAG – the functional backpack alternative

Some people are backpack fans, others prefer shoulder bags. Luckily, we can please them all with the LOFT series. The new backpack completes the series and offers everything that was so exciting about the shoulder bag: the characteristic fastening that can be attached in a choice of two lengths. The luxurious padding on back and straps. The shimmering modern material. It all makes sure that everyone is one thing: a LOFT fan. And with the new LOFT laptop backpack, laptops etc. can be carried very comfortably on the back.

HALFAR® - notebook backpack LOFT

HALFAR® – notebook backpack LOFT

And the COMMUNITY laptop backpack is the ideal addition to the models in this elegant series. It is back: the classic-cut backpack. A rounded top, a generous superimposed front pocket and a handle. A favourite piece for every occasion – especially when it is made from such supply PU artificial leather as our COMMUNITY laptop backpack. Needless to say, with padded laptop pocket.

HALFAR® - notebook backpack COMMUNITY

HALFAR® – notebook backpack COMMUNITY: classic and elegant

Curious? You can find out more about the colours, functions and decoration options of our new models in our promotional bag shop.

 

Experience the new products live at TREND 2019

If you can’t get enough of our new products and want to see the individual bags for yourself, you are warmly invited to TREND 2019 on September 27. Come along to the HALFAR® booth, experience the bags live and find information and inspiration. We look forward to seeing you!

GWW TREND 2019

The HALFAR® catalogue – anytime, anywhere!

Our online bag catalogue gives you inspiration when on the go and talking to customers. Be it the annual catalogue or new products, our online catalogues are available anytime, anywhere. Just click on the corresponding button below.

 

If you have any further questions, requests or suggestions related to our new products, your contact for promotional bags will be happy to help.

The HALFAR® team at the PSI 2019

PSI 2019 – Review and preview for the new year

The PSI is over – it’s a good opportunity to look at what the new year has in store for our HALFAR® bag fans, and to look at the impressions made at the trade fair.

This is what it sounds like in numbers:

17,602 distributors of promotional materials, agencies and industry customers were at the exhibition halls in Düsseldorf for three days, checking out the new products on the promotional materials market at this year’s PSI. Over 1,000 exhibitors presented their innovations and top items. More than half of the exhibitors came from abroad. A total of 38 nations were represented.

One of the highlights again this year: the hourly fashion shows. The models also presented HALFAR® bags, fashion from James & Nicholson® and caps from MyrtleBeach®. The strong assortment was impressive, displaying its full effect through the interplay of articles, while offering customers a range of possibilities for the presentation of their brands.

Visitors  could also take a close look and get a feel for what profession and passion for “in product” promotional materials looks like at the CHOICE sisters Daiber, FARE®, mbw®, SND and HALFAR® stands (Karlowsky® was not represented at the trade fair this year). “Connecting passion” was the motto that brought together what belongs together, once again with the opportunity to “come together” this year in the CHOICE lounge.

The CHOICE Lounge at the PSI 2019

Visitors at the PSI get a tasty snack in the comfortable atmosphere of the CHOICE lounge while talking about new products with their customer advisors.

Innovation, function, trend and product series: these were the four major HALFAR® themes this year at the PSI 2019 in Düsseldorf.

There was quite a lot to admire: In addition to the 12 new products that were released in Summer 2018, 28 new bags were also introduced. There is definitely something for everyone!

In addition, a HUGE highlight skilfully complemented the trade fair impression.

Oversized backpack STEP at the PSI 2019

HALFAR®‘s HUGE surprise at the PSI 2019: visitors were fascinated by the oversized STEP backpack with Polaroids from our “HALFAR® around the world” category.

New products and bestsellers

PSI visitors admired HALFAR® promotional bags on 13 shelves, which gave them a great overview. In addition to the 40 new models, there were also numerous bestsellers on display, including bags from the Business, Outdoors and Sustainable categories. Each one is embellished individually with a logo.

This way the trade visitors once again were assured that HALFAR® promotional bags not only look great with functional design, they are also perfectly geared towards customer needs.

The possibilities and services revolving around promotional labelling were also examined closely on site on the living object and discussed with colleagues.

Innovations

“Innovations are in our blood” and “good solutions, too”. The reactions to our new items proved that these aren’t just empty phrases. With its qualities, the DIAMOND backpack was the first to impress the jury of the Promotional Gift Awards, thereby causing a stir amongst customers. A real eye-catcher with its distinct diamond design, this custom-made answer to the needs of promotional material distributors has a young and modern appearance.

Backpack DIAMOND by HALFAR®

The DIAMOND backpack is a real winner. Not only did it impress the jury of the Promotional Gift Award 2019, but the trade fair visitors as well.

The HASHTAG notebook backpack also made eyes sparkle with the “I want that too effect”. Technologically-adept customers in particular were thrilled by the many functions and innovative appearance. Equipped with lots of (hidden) pockets for laptop and tablet, it also provides enough space for all the other items. A special highlight: a built-in cable that can be used to connect a powerbank to a mobile phone. A colour matching zipper is the finishing touch that skilfully complements this innovation!

Notebook backpack HASHTAG by HALFAR®

Technology-enthusiasts were thrilled by the notebook backpack HASHTAG made by HALFAR®.

The BASKET cool-shopper, developed from our reliable BASKET shopper, fascinates with its new cooling function and optimised features. It makes shopping really fun!

Cool shopper BASKET by HALFAR®

The BASKET shopper makes shopping even more fun.

Functions

Everyone knows that a bag can’t just look good – it also has to serve its purpose. And when this purpose is something special, the bag has to match that too. That’s why we added the TEAM, BREEZE and SKY series, as well as the WORK writing case to our portfolio. These bags impress with their absolute functionality  – and look absolutely stylish.

See what visitors were excited about:

 

Trend

Those with a good sense for new trends and an eye for good design, were thrilled by our six new items in the Trend category. Any trendsetter is happy to be seen with the new COMMUNITY PU-series, the colourful backpack series FLOW and FRESH, plus the trendy LOFT shoulder bag and new cotton items.

 

 

Additions to the family

Good things can keep growing and win points as a collection. Our URBAN, JOURNEY, ELEGANCE and BEACH series now all have additional family members. A warm welcome to the 2019 assortment of bags:

 

Personal and in colour

Every year at the PSI, it is exciting to meet your telephone contact partner in person or to meet them again after a long time. That’s why our employees are there on site, to offer consulting and present our new items and bestsellers. Exciting conversations are had, contacts are made, while knowledge and experiences are exchanged. We were excited about everyone who made their way to our stand at the PSI again this year.

We will be at the PSI again next year, to introduce our newest bags.

In the following slideshow you can have a look at some more impressions from the fair:

Who walks camouflaged through sun or when the wind blows wild…

“Who walks camouflaged through sun or when the wind blows wild?
Is it an update,
or HALFAR®’s latest child”?!
(Derived from Goethe’s “Erlkönig” Ballad)

Has anyone spotted it already, the new Erlkönig prototype by HALFAR®? Wandering through Bielefeld with its typical Erlkönig prototype pattern, it is being tested to the core in everyday situations. Now it has apparently been seen by some attentive fans.

Gotcha: The Erlkönig during testing

Gotcha: The Erlkönig during testing

In addition to the design, prototype construction and laboratory tests on our bags, we also test ourselves. So that no-one can recognise the specific bag design prior to publication, we create these innovations as so-called Erlkönig bags. And we test these bags to the maximum: through everyday use. This means: only the approximate shape of the bag is recognisable. Neither the complete functionality nor the materials or colours can be seen. The idea originates from the automotive industry, where this conspicuous and simultaneously “Erlkönig” camouflage look is frequently used so as not to reveal too much information during test drives with new cars.

But we will say this much: the innovations for 2019 will also knock your socks off!

And that is why it will soon be that time of year again…

The PSI trade fair 2019

The year is drawing to a close, and the PSI is pending. This is your first opportunity to have a look at our innovations in person. The PSI will commence in Duesseldorf in January 2019, and we cordially invite you to undertake an exclusive inspection of our innovations for the new year.

It is also well worth visiting the HALFAR® stand again: new innovations, fresh trends, series extensions and bags with great functions expect you! All in all, an abundance of innovations.

Get to know the HALFAR® Team in person and receive advice on our innovations. Naturally we have again also catered for your physical well-being in terms of refreshments.

Look forward to this years’ innovations! We are looking forward to seeing you! Register now for the PSI Show!

Neuheiten_Premiere

Premiere: Autumn-winter novelties 2018/2019

This summer we are proud to present a real premiere to you: as of now, a new range of HALFAR® products not only awaits for PSI, but already in summer. Now you can look forward to our new promotional bags twice a year.

Premiere: Neuheiten im Sommer bei HALFAR® / Premiere: Novelties by HALFAR® in the middle of the year

Fine structures, exciting shapes and strong functions put you in the mood for new promotional stories. And we have planned in series to increase the excitement even more. Colour can’t be missing either… but take a look for yourself:

ELEGANCE – Elegant and urban city trips

With ELEGANCE, you will find a new, modern series from HALFAR®, which offers a huge selection, from small accessories to large travel bags. Their fine mélange fabric and the muted colours set the perfect stage for all logos and, thanks to many well thought out details, the bags are designed to suit many different target groups. In this series you will find a case and a zipper bag in which lots of little necessities can be stored and transported. But both can also be used well as gift packaging.

HALFAR® Neuheiten Sommer 2018: Reißverschlusstasche ELEGANCE / HALFAR® Novelties summer 2018: zipper bag ELEGANCE

HALFAR® Neuheiten Sommer 2018: Etui ELEGANCE / HALFAR® novelties summer 2018: case ELEGANCE

We have also continued to pursue the small-large concept and have designed two new models, which are available in a small and larger format. One example is the ELEGANCE backpack in size S and M. Whilst the S size is suitable for women and girls, and picks up on current trends, the M size can be used as the equivalent for males. Of course both backpacks can be used by the other gender.

HALFAR® Neuheiten Sommer 2018: Rucksack ELEGANCE M / HALFAR® novelties summer 2018: backpack ELEGANCE M

HALFAR® Neuheiten Sommer 2018: Rucksack ELEGANCE S / HALFAR® novelties summer 2018: backpack ELEGANCE S

 

The shoulder bag and travel bag ELEGANCE are another duo. At first glance, they only differ in terms of size. But if you take a closer look, you will find several features with which both play to their individual advantages. The shoulder bag with its storage space, which can easily accommodate two large A4 folders, can also be used as a flying companion. After all, it has an attachment loop for trolleys and the dimensions are approved by most airlines. The travel bag, the larger version of the shoulder bag, offers much more space. Its five base feet protect it against dirt and the main compartment holds everything you need for your upcoming travels. Both bags mean you will be perfectly equipped for a short holiday or the next business trip.

HALFAR® Neuheiten Sommer 2018: Umhängetasche ELEGANCE / HALFAR® novelties summer 2018: shoulder bag ELEGANCE

HALFAR Neuheiten Sommer 2018: Sport-/Reisetasche ELEGANCE / HALFAR® novelties summer 2018: Sports/travel bag ELEGANCE

 

The ELEGANCE series is completed by a practical urban shopper, which can be varied in size by the side press studs. A modern cross bag, which is perfect as a men’s bag and offers protection to technical equipment, from mobile phone to tablet. There is also a duffle bag in the trendy kit bag format, which can be comfortably carried like a backpack.

HALFAR® Neuheiten Sommer 2018: Shopper ELEGANCE / HALFAR® novelties summer 2018: shopper ELEGANCE

HALFAR® Neuheiten Sommer 2018: CrossBag ELEGANCE / HALFAR® novelties summer 2018: cross bag ELEGANCE

HALFAR® Neuheiten Sommer 2018: Matchsack ELEGANCE / HALFAR® novelties summer 2018: duffle bag ELEGANCE

 

With such a wide range, we are certain that we will have the right bag for everyone.

STORM – Sporty, technical, dynamic

If anyone’s thinking they have already seen the STORM in the HALFAR® range, then they are right. The striking backpack in our range of new products already impressed people at the PSI. And now we are delighted to be able to introduce the entire STORM family. Alongside the backpack, you will now also find a shoulder bag and a sport/travel bag in our range. The special thing about the STORM models are the well thought out functions, such as the turned zips and the roll closure, but also the practical lashing straps on the sides. These features and the sturdy material give the series a sporty, modern and technical look. The technical look is supported by the four available colours.

HALFAR® Neuheiten Sommer 2018: Sport-/Reisetasche STORM / HALFAR® novelties summer 2018: sports/travel bag STORM

HALFAR® Neuheiten Sommer 2018: Umhängetasche STORM / HALFAR® novelties summer 2018: shoulder bag STORM

To be brief: The STORM brings a fresh new breeze to everyday life and is guaranteed to attract everyone’s attention.

Shoulder bag KURIER – revival of the HALFAR® classic

The popular classic known by everyone, the promotional bag KURIER, has been updated and now we are able to present, rather proudly, the revival of a real HALFAR® classic!

With a new, stronger material, a young tone-in-tone design, the padded back and in eight modern colours, the KURIER has been impressively rejuvenated. The large print area on the flap still offers plenty of space for company logos or bold messages. And inside, the bag impresses with practical organizer features and a flat insert pocket.

HALFAR® Neuheiten Sommer 2018: Promotiontasche KURIER / HALFAR® novelties summer 2018: promotional bag KURIER

The new KURIER therefore makes a practical companion and one of the most price and fashion-conscious shoulder bags in our range.

And now we hope that you like the new products as much as we do, and we look forward to your feedback. Of course there will be further novelties in time for the PSI, just like every year. As always, the team for promotional bags is pleased to help you with any questions about individual products.