WELCOME HOME 2018 – Welcome at Halfar!

“Welcome home!” is probably the most common phrase found on doormats all over the country.

On 5th December 2018, we had the chance to welcome you to Halfar, when WELCOME HOME called at Halfar once again! Just like last year, you were able to gain an overview of the new innovations for the 9th time. In the usual friendly atmosphere and together with the promotional item specialists FARE, REFLECTS (formerly LM), Geiger-Notes, uma, koziol, mbw, Halfar, Daiber and JUNG Bonbonfabrik, exhibitors and visitors discussed the latest events in the advertising world, took a closer look at the innovations and maintained contacts.

Refreshments were also provided in the form of a hearty lunch of “Grünkohl” and “Kohlwurst” (a kale and sausage dish), salad and dessert. Regional specialities sure to please everyone.

Hourly tours of our company and the various decoration departments gave the guests an insight into our day-to-day work.

Here we present a brief overview of the promotional item experts’ innovations and highlights.

Das rote WELCOME HOME Sofa zu Gast bei Halfar

Refreshing bag novelties – HALFAR®

For the first time, this year we presented a second collection with twelve new bags in the middle of the year. With another 28 amazing innovations being launched in the New Year, we will start 2019 with no fewer than 40 new arrivals! The innovations were available to admire in the Innovation, Function, Style and Product Series areas.


28 new bags, backpacks, shoppers, sports bags and travel bags will be added to the HALFAR® collection in the New Year. Every one of them has its own unique charm. As well as new members of the ORGANIC, JOURNEY, URBAN and ELEGANCE families, there are plenty of totally new innovations, such as the BASKET cooler shopper, in which your shopping stays cold all the way from the supermarket to your fridge. Or how about the new water-repellent and super-lightweight BREEZE series, whose design is truly impressive. The gamers among you will enjoy the HASHTAG laptop backpack. Enjoy these and many more bags next year!

What else was there to see?

All other promotional item partners also presented their innovations to retailers at WELCOME HOME. The focus here was on sustainability, innovations and colour diversity.

Colourful diversity of umbrellas

Umbrella manufacturer FARE put its spotlight on sustainable products and has developed a large number of innovations for the New Year. Alongside a range of sustainable bags (with bamboo handles), they also set great store by safety. Partially or fully reflective umbrellas protect the user against more than just rain, especially on dark winter evenings. A newly-developed pocket umbrella weighing just 95 grams is the final innovation.

Writing instruments in trendy colours – uma

Colourful! A term that definitely describes the selection of writing utensils from uma. There are ballpoint pens and highlighters in new designs and lots of trend colours. Something for everyone!

Stuffed anmials and rubber duckies – mbw®

mbw® – the promotional item expert for soft toys and rubber ducks – has some exciting innovations once again this year. The duck range has been added to, “Bert” equipped with more professions and the series of cute “Schmoozies” expanded. The new soft toy tools are a particular highlight. All products are Oeko-Tex 100 certified and impress throughout.


Sweet and sour – JUNG Bonbonfabrik

The experts for promotional confectionery also presented some innovative new products. Both sweet and sour, JUNG Bonbonfabrik showcased the options for personalisation with a logo. Creative packaging for every occasion!

Innovative notebooks and calendars – Geiger-Notes

Geiger-Notes also placed its focus on a natural look and presented various innovations in this field. A very special option: the wood-look pocket diary. Writing fans were also immediately impressed with other printed promotional items such as calendars, notebooks and notepads.

Merchandise for use at home or on the road – REFLECTS

At REFLECTS (formerly LM), you will find numerous new merchandising items for at home and on the go, for work or leisure. A brand new addition: a customisable watch collection with numerous options for adapting the watch perfectly to a logo. A range of shapes and colours create a personalisable highlight!

Household Products in innovative ways – koziol

koziol impresses with innovations once again, this time with some great innovative shapes! Be it new cups, colourful spoons or any number of other personalisable products for the home, koziol always stands out! One thing remains an indisputable focus: reusable cups. Sustainability is here to stay as one of the most important topics in promotional item retail!

Trendy clothes and accessories – Daiber

With lots of colours and new designs, Daiber presented its innovations for the New Year with its Myrtle Beach and James & Nicholson brands. Both men and women are sure to find the perfect fit here – with ideal options for decoration with a customer logo. From sport and leisurewear to smart men’s and women’s shirts for the office and trendy accessories like hats and caps.

Our short video gives you an overview of the new innovations.


Our summary

This year’s WELCOME HOME tour can be summed up with: colourful, ingenious and sustainable innovations! We were delighted with everyone that came to visit and will hopefully do the same next year! Anyone who missed the chance to admire the innovations on the tour is welcome to visit us at PSI in Düsseldorf from 8th to 10th January 2019. We will be showcasing both innovations and some of our classics. Look forward to a great trade fair with informative discussions and insights into our range.

Who walks camouflaged through sun or when the wind blows wild…

“Who walks camouflaged through sun or when the wind blows wild?
Is it an update,
or HALFAR®’s latest child”?!
(Derived from Goethe’s “Erlkönig” Ballad)

Has anyone spotted it already, the new Erlkönig prototype by HALFAR®? Wandering through Bielefeld with its typical Erlkönig prototype pattern, it is being tested to the core in everyday situations. Now it has apparently been seen by some attentive fans.

Gotcha: The Erlkönig during testing

Gotcha: The Erlkönig during testing

In addition to the design, prototype construction and laboratory tests on our bags, we also test ourselves. So that no-one can recognise the specific bag design prior to publication, we create these innovations as so-called Erlkönig bags. And we test these bags to the maximum: through everyday use. This means: only the approximate shape of the bag is recognisable. Neither the complete functionality nor the materials or colours can be seen. The idea originates from the automotive industry, where this conspicuous and simultaneously “Erlkönig” camouflage look is frequently used so as not to reveal too much information during test drives with new cars.

But we will say this much: the innovations for 2019 will also knock your socks off!

And that is why it will soon be that time of year again…

The PSI trade fair 2019

The year is drawing to a close, and the PSI is pending. This is your first opportunity to have a look at our innovations in person. The PSI will commence in Duesseldorf in January 2019, and we cordially invite you to undertake an exclusive inspection of our innovations for the new year.

It is also well worth visiting the HALFAR® stand again: new innovations, fresh trends, series extensions and bags with great functions expect you! All in all, an abundance of innovations.

Get to know the HALFAR® Team in person and receive advice on our innovations. Naturally we have again also catered for your physical well-being in terms of refreshments.

Look forward to this years’ innovations! We are looking forward to seeing you! Register now for the PSI Show!