Reading material for marketing, advertising and sales
dedica - trade magazine for promotional items, incentives and promotions
dedica has been being published quarterly for over 35 years and provides extensive information about promotional items, incentives and promotions. The trade magazine presents the wide range of representative advertising media in detail and makes trends transparent. Besides select key features, each edition includes news from the industry, product presentations, trade fair reports and association news. dedica reaches up to 70% of marketing, advertising and sales managers from trade and industry, and 25% of readers in wholesale and 5% in agencies through its subscription and alternating dispatch. The area of circulation incorporates the Federal Republic of Germany and other German-speaking regions.