Promotional bags printed or embroidered
Promotional bags – what are they really?
The business researcher, Wilhelm Hill1, coined the phrase that promotional items are "the real, sensually perceivable manifestation of the advertising message, therefore the advertisement for example". To put it simply: advertising material make messages tangible. Nieschlag, Dichtl and Hörschgen describe them as "the advertising message in the mind transferred to material". 2
Promotional items are proven to have many advantages in their communicative effect in comparison to alternative (classic) forms of advertising. One main reason is the "haptic effect" in combination with the transfer situation. It ensures high recall levels. This particularly applies to promotional bags. Their concept makes them different to standard bags: a promotional bag has been produced especially for printing or applying an advertisement.
It therefore has a print area or print possibilities and is designed in the entire manufacturing process for its use as an advertising material. It therefore offers special opportunities to advertising businesses. It does not have to differ from other, normal bags from a visual and functional point of view. You can find out more about the nature and effects of advertising materials on the promotional items page.
Promo bags – their effect, the advantages, top ten bags
Bags and backpacks are particularly popular
Bags play a special role in the promotional items sector. As studies prove, shoulder bags, tote bags with your logo, printed cool bags or customized drawstring bags and other are very popular - both among the companies doing the advertising and subsequent users. Just like every promotional item, bags also follow the aim of leaving a lasting impression of the logo and advertising message. They present themselves perfectly as an advertising medium and
impressively stage the advertising message. They reveal a special effect if they are incorporated intelligently in the communication strategy. Advertising experts are interested in the so-called range of an advert. As shown by an American study on behalf of the ASI in 2006, bags have an exceedingly long period of retention among owners and also enjoy high popularity.
Advertising with bags – the advantages
Advertising with bags has many advantages. A promo bag is more than a give-away, promotional item or medium for an advertising campaign. It is an item of use with particularly practical and fashionable talents. However, there are even more aspects that make a bag into a successful advertising material:
The Top 10 most popular promotional bags
Promotional bags are differentiated according to target group, area of use, application and bag type. The most popular promotional bags include:
Promotional bags from HALFAR®
Quality and service from the Bielefeld bag makers
Whether it is bags and backpacks from our standard range directly from stock, even supplied with print applications within 5 working days as an ExpressBag - or promotional bags tailored to your requirements: HALFAR® offers the right service for any requirement. You can find out more about us and our bags in our company film.
Which options does HALFAR® offer for print application?
We offer the following solutions for decorating promo bags in our company:
Decision-making aids – select the right bag, design it, use it successfully
There is music inside: bags as a brand icon or favourite companion
A bag with a logo is a very likeable and effective marketing tool. It is emotional and practical at the same time. Find out all about the bag as a promotional item here – from making the right choice to individual options.
Likeability achieves an effect
The Kelly-Bag5 is just one example, but bags have always had the ability to become cult items. They serve our self-expression and are confident and daily companions in our private or professional lives. This of course also applies to promotional bags.
Their likeability and emotionality play a huge role - and they correlate with the advertising effect. The customer only uses the bag if a positive emotion is awoken. This allows the advertising effect to be hugely increased. Only the users themselves are given a constant positive reminder of the advertiser/brand, but also friends and family, people who meet the user or people who just simply see the bag. A bag therefore has a very wide-ranging effect. There is more in the following chapter about where bags can be used.
Possibilities of use for bags and backpacks as promotional items
There is a range of occasions where a bag or backpack with an individual print can be used in order to present your brand. Several examples:
Bag - yes or no? Selection criteria
The following questions should be clarified before deciding on a bag.
Checklist for the successful use of a promotional bag
If you want to use a promotional bag, the following questions will help you make the right decision:
- Is the promotional bag being optimally integrated in an existing campaign?
- Does it suit the target group (use, benefit, age, gender, profession) in terms of design, materials, haptic, fashionability of the print application?
- Does the product also provide a good benefit? Further characteristics for private use?
- Is the quality good enough to convince the customer of the benefits?
- Are the design, materials and print application coherent and do they differ from the competition?
- The print application can be bold (typical of motifs from the 70s) or subtle depending on the campaign and CD
- The transfer stays in the user's mind! How is this planned? Should a gift box possibly be used?
Material and design – from tarpaulin to felt, from print to embroidery
Achieve emotionality via the material, design and decoration
Fig.: CrossBag CHAMP #1805506
A service provider for business customers is more likely to decide on a laptop bag, a skateboard manufacturer for a young shoulder bag and the city marketing department of a hiking area is best with a backpack.
The certain thing is that the success of a promotional bags depends on whether the target group accepts the bag. And this in turn depends on how well the bag is adapted to its surroundings.
A little material lesson
Materials for bag production and their specific qualities
What does HALFAR® pay attention to regarding the material choice?
In the promotional bag segment, we frequently use polyester, nylon or truck tarpaulin - but other materials are possible and can be implemented with bespoke bags on customer request. When choosing the material, we make sure that the optimum compromise between the following is found.
- Haptic – pleasant feel
- Possibilities for decoration
The truck tarpaulin materials is particularly popular among our customers. We use original German truck tarpaulin or a tarpaulin made especially for us depending on the country of production. This material has outstanding properties with respect to durability and decoration. We advise our customers to configure their own bag from the 43 available material colours.
Cool bags made from your own or used material
Several well-known bag brands consciously use second-hand materials – truck tarpaulins, army blankets, fire hoses or even sails can become a base material for bags. These materials have one thing in common: they evoke positive emotions for the user because it is a unique product: my own!
Ideal for promo bags, which are always particularly successful and effective if they touch us emotionally. This is one reason why HALFAR® also offers bags and backpacks made from used materials,
which the customer procures himself and provides to us in good condition. Almost everything that can be sewn can become a bag!
Encounters with airbags are (luckily) rather rare for most people. Things are different if you are an airbag manufacturer like Autoliv. The Swedish company is a global player in the automobile safety technology market and one with an unusual marketing idea: why not take the inside out and sew together bags made of airbags? Changing the purpose of your own material and making it into bags – an idea that is
totally in fashion. Whether it is a bag made of truck tarpaulin, sails, coffee sacks or any other sewable fabrics: your "own" bags have a special value as a merchandising or promotional item for employees and customers. After all, they create a particularly strong emotional association and are unique in the truest sense of the word. Peter Leseberg, Marketing Manager at HALFAR®, reveals more in the interview.
Material/quality assurance for HALFAR® promotional bags
In cooperation with Bureau Veritas, we subject the material we use for our backpacks and bags to careful tests. This is how we can guarantee that our products are tested for listed pollutants according to the relevant national and international legislation.
Awards and prizes for HALFAR® promotional bags
Our aim is to convince our customers every single day, as promotional bag experts, and to impress with our promotional bags in the long-term. Of course, we are delighted when professionals also notice our bags and award prizes for special qualities – whether in terms of design or as outstanding promotional items. Thank you for these awards and prizes:
- Promotional Gift Award
- reddot design award
Production – from stocked goods to bag building kits
Bags from stock – with or without print application
The minimum order quantity from stock is one packing unit (one box) for undecorated items. You will find the packing units in the respective item description and it is usually 20 – 25 bags. The minimum order quantity is 50 units for decorated items. Information on the maximum logo sizes
and print areas on the respective bag can be found directly on the item in the shop or in the product finder. We are also pleased to advise you by telephone. The delivery time for our stocked items is usually one day for items without print application or 5 to 10 days in the case of print application.
Advantages of stocked bags at a glance
- Immediately available for delivery
- Huge selection of bag types, designs, materials, colours and print application possibilities
- Quick availability of samples with and without print application
- Very quick visualisation of relevant items with print application
- Low minimum order quantities from 20 units for neutral items and from 50 units for decorated goods
Disadvantages of stocked goods:
- No digital print on the entire bag surface
- No trimmed logos or logos going up to the edge
- Special material colours only from a quantity of 1,000 bags
The HALFAR® bag building kit
Not customised production but still very individual: the HALFAR® bag modules provide the answer. You choose the pre-sewn components from our stocks - usually the bag body - and combine them in the selected quality, colour and property. These components are generally pre-manufactured by our long-standing partners in China. The respective product is them completed at a production site in Europe. This often means that the body and flap are sewn together including the required decoration.
The advantage of this step-by-step production: while the logo size is limited for a stocked bag, the print can run onto the flap and up to the seam in the modular or European production. You do not need to consider any sizes. Furthermore, a considerably larger selection of material colours,e.g. our LorryBags®, such as tarpaulins, is available. A photo print (photo quality up to 300 dpi) can be achieved using the digital print process on tarpaulin without exception.
This is method that would not be possible in large dimensions for stocked items. A digital print label is recommended as an alternative. We advise truck tarpaulins as a base material for our modular bags. There are, however, other materials such as e.g. felt, polyester or individual materials provided by the customer such as banner foils from former advertisement banners.
Advantages of the modular principle
- A large range of colour combinations options from 50 bags upwards
- Quick delivery times for special editions: 4 to 6 weeks thanks to EU production (instead of 3 to 4 months for production in China)
- Digital and silkscreen print on larger areas
Bags exclusively from EU production
The Czech Republic and Rumania are currently our production countries in the EU. Some selected production also takes place at our company headquarters in Germany. However, we generally use these production capacities for samples and prototypes.
Our standardised EU production items include the LorryBag® Original 1 and 2. For these products we use original German tarpaulin in combination with bindings, straps and possibly buckles and polyester materials. A choice of 43 tarpaulin colours and several variations of other materials are available to the customer. Hardly any other product from our company
offers so many variation options. Alongside the colour combinations, the customer can also freely choose the size, features and print application technique. Minimum quantity of 50 units, delivery time approx. 4 – 6 weeks. We can offer other materials on request as well as promotional bags and special editions produced in Europe.
Advantages of European production at a glance:
- Smaller minimum quantities are also possible (from 50 units)
- Shorter delivery times than Asian production
- For customers who want to distance themselves from Asia or China as a production location
- Better possibilities in the area of digital print
Development of bespoke bags
Our customers often have special requests with respect to design, shape, colour, material or use. Due to the fact that HALFAR® has its own development and design department, we offer our customers prototypes in addition to design drafts. The costs depend on the project and an estimation is required after the project briefing.
Where are HALFAR® bags and backpacks produced?
Promotional bags are produced throughout the world. HALFAR® has its headquarters in Bielefeld as one of the leading German manufacturers. We also manufacture in China and eastern Europe according to in-house specifications and designs. The range is divided into stock items and bespoke bags. For bespoke bags, we differentiate between actual special editions on customer request and modular production.
Standardised elements (e.g. the body of a bag) are used for the latter. Furthermore, the customer's own materials can be used as long as they can be sewn. Former advertising banners are frequently used, but also padding or other materials are conceivable.
Working conditions in production sites in the Far Eastt
For ourselves as providers of branded items, it is a matter of course that our products are created in the corresponding production countries under socially acceptable conditions. This is why we are a member of BSCI. The constant auditing of our production sites guarantees a high standard!
Your bag – order and delivery
How does the approval process work?
We generally provide our customers with a visualisation of the bag incl. logo or print application, without obligation, to assist in the decision-making process. We recommend producing a reference sample if an order is placed. We need approx. 1 - 2 weeks for an approval sample (also referred to as reference sample) depending on the country of production (Europe or Asia).
Delivery times for HALFAR® promotional bags
An undecorated bag generally leaves the warehouse on the same day. The delivery time is approx. 2 to 4 weeks incl. the approval process for a bag with decoration (silkscreen print, transfer etc...decoration link). Bags from the building kit system require a production time of 4 to 6 weeks. A complete special edition incl. Asia production requires approx. 3 months after the development and approval process.
For urgent orders: ExpressBags
A finished bag in just 5 days – that is possible at HALFAR® too. Whether it is for a trade fair or event, as a premium at short-notice or for Christmas: with ExpressBags we offer a selection of bags, which we keep as stocked items and can complete and deliver within five working days, including print application. You can find our selection of ExpressBags here.
Sources of purchase / sales channels for HALFAR® promotional bags
HALFAR® markets its advertising and promotional bags via professional promotional product retailers and advertising agencies. However, we do offer potential commercial end consumers the opportunity to receive detailed information on our product range and the associated possibilities. We are pleased to prepare product suggestions including quotes for end consumers. A possible order is then placed with the retail partner chosen by the end consumer.
Legal aspects – guidelines, norms and tax laws
Product laws, guidelines and norms for bags as advertising material
(Legal guidelines, other laws may apply depending on the type of bag!)
Tax law for promotional items – "promotional gifts"
- The deduction allowance for promotional items is € 35.00 (status 2014)
- Problem with the tax deductibility of gifts
- Classification of the promotional items into the tax term of a gift
- Fully tax deductible benefits/only at a limited amount with constraints
- Non-tax deductible benefits