The bag series by HALFAR®
Bags for the office, sports, travel – in series
Imagine you have launched a successful promotion for a brand, and an individually branded bag plays the key role as a promotional article. The target group is delighted – a result also underpinned by annual studies, according to which bags range amongst the 10 most popular and successful promotional articles.
How can you now follow up on the success of the promotion without directly repeating it? Well, you could rely on a promotional bag once again, but this time a different model from the same series. As a result, you remain true to your style and can continue on your successful course. Naturally, the same applies regarding a incentive for employees, or equipment for field sales and service employees. In any case, promotional bag series provide the possibility to generate continuity for your image. As a result, branding objectives can be optimally achieved. And the target group is positively surprised by a continuous flow of new models. A major step towards greater awareness, increased brand loyalty or identification with your company.
STEP bag series
How to maintain
employees’ delight –
keep the series going
A practical example of how a promotional bag series can be successfully used within a company:
More health, more motivation, more sport! This is a formula which Meyer has decided to pursue. In future, the canteen will offer healthier meals, workplaces will be ergonomically designed, and, thanks to agreements with sport studios in the vicinity, employees can look forward to favourable conditions.
As additional motivation, at Christmas a matching sporty gift will be presented to the staff: A rucksack, individually printed with the in-house theme of the year: Meyer bewegt dich! (Meyer gets you moving!) For the men, the rucksack STEP L and for the women, the slightly smaller STEP M.
In addition, Meyer has set up a company suggestion scheme, and has adopted our STEP sport bag as their reward for it. The bag is also a perfect fit for the sponsored equipment for the newly-established
company handball team, who play in the same colours and with the same logo. For future promotions, a shoulder bag, multi bag, drawstring bag and a belt bag are also available.
ADVENTURE bag series
Uncompromisingly high quality
Whether the sport/travel bag XL, multi bag or backpack: A clear, modern appearance links all the bags in the ADVENTURE series, which is characterised by a sophisticated colour and material mix. The bags combine black, light-grey and anthracite and furthermore feature an interplay of different surfaces – from a glossy print via fine honeycomb structures, right up to mat and finely woven
More detailed queries:
Why bags are good promotional items
Every tenth Euro spent on brand communication and promotion flows into promotional items. And their success justifies this investment. Studies prove that promotional items have an excellent effect as a stand-alone measure if their use is planned according to a concept. Their effect is even greater if their use is flanked within the scope of a campaign. Here are the reasons why promotional bags distinguish themselves from other promotional items:
- Practical use
- High range
- Advertising applications
SOLUTION bag series
The likeable, smart solution
SOLUTION is a loveable series which delights with its attractive price-performance ratio and its variety. After all, it offers eight bag types: the belt bag, cool bag, shopper, seminar bag, notebook bag, lunch bag, backpack and shoe bag.
JERSEY bag series
Bags like T-Shirts
Jersey fabrics are knitted, or at least look knitted. They feel pleasant to the touch, look sporty and are elegantly matt in texture. For this reason, mainly T-shirts and sports clothing are made by Jersey. And now so are our special bags – the JERSEY series by HALFAR®.
Where you benefit in particular from a bag series
Bags and rucksacks as promotional items or customer gifts bear your brand to your customers and interested parties, therefore you must keep in mind an accurate image of their place of use, the utility of the bag and the timing of the handover. It is especially important to make the latter as positive as possible, because this moment makes a significant impression on customers.
Trade fairs, events, roadshows
Which bags are particularly suitable here will depend on your situation and your wishes. You can address a predominantly male or female target group with your bag selection. However, you can also select the bag type and size so that all the documents to be expected at an event can be well-stored and transported – an immediately experienceable benefit for your customers. Furthermore, you can design the character of the series yourself by handing out bags at a trade fair year for year which are suitable for a series according to their design or motif. Find out more regarding our trade fair bags.
Tip: Hand out sport bags, hiking rucksacks and belt bags over an extended period. As a result, you will gain customer loyalty to your brand over an extended period.
Incentives and premiums
If you offer bags from a series, the addressed target group then has the opportunity to select a range of matching products, and therefore they develop greater ambition to obtain the next premium. Find out more regarding incentives and premium bags.
Seminars and conferences
At events of this kind, it is worthwhile to hand out bags or rucksacks to carry documents. Many associations or conference organisers pay attention with overlapping target groups, that the gift bags have a series character. Find out more regarding our conference bags.
Business bags, travel bags or travel luggage come into question for this purpose. Not just for reasons of corporate design, but the bags should not appear to be “from one mould” and therefore stem from a series.
Sponsoring, merchandising program
Bags and rucksacks are part and parcel of many sponsoring and merchandising ranges. Here it is also common that the bags follow a series concept. Find out more regarding our individual merchandising bags.
BASE series (sublimation)
For strong statements
What do you stand for – and what appeals to you? Today, this question is often answered through T-shirt or bag prints. The BASE bag series offers a large promotional surface for the application of statements via sublimation. The two shoulder bags and the conference folder can easily be photo printed.
CRAFT bag series
Ready for the promotion?
Wherever a self-confident appearance and the combination of authenticity and professionality are important, these bags help you to move up the career ladder. The CRAFT series impresses through its grey two-tone fabric and minimalistic design. Extremely cool and decidedly urban – as a shoulder bag with a roll-over closure or as a multi bag with backpack function, or a notebook backpack with transport loops. Whether you use these for the Financial Times or for a penny skateboard depends only on your business objectives.
IMPULSE bag series
A smart team player
As black as the figures. As classic as a white shirt. And clearly different: The IMPULSE business bag series. The superior stitching and striking zipper already indicate the high quality from the exterior. The IMPULSE notebook backpack and the roller travel bag also delight through their functionality thanks to their fittings and finishing. The perfect equipment for excellent business.
FASHION bag series
Snazzy. Snazzier. Fashion.
A structured two-tone fabric with a good grip, which weaves two colour shades together to provide a fine textile character which is beautiful to look at and even more beautiful to handle. This makes the FASHION series unique. The four bags round off every business outfit or ensure a gallant appearance during your leisure time – from the notebook backpack via notebook bag, right up to the backpack and travel bag.
MISSION bag series
Business. Anywhere, anytime!
Working where you want, how you want: New mobile technology makes it possible. The MISSION business bag series accompanies busy people calmly and with great professionalism. In classic colours with diverse details and a sophisticated finish. Whether a rolling business trolley, spacious business bag, convenient roller-travel bag, smart laptop backpack or high-quality sport and travel bag: This stable nylon 1680D protects your valuables whilst looking extremely attractive.
JOURNEY bag series
Have a good trip!
With this travel luggage you would even be suitably equipped for a trip on the Orient Express. The sport/travel bag and shoulder bag of the JOURNEY series radiate vintage appeal, but also cope with a trip to the office. The robust canvas in two suave, casual colours is combined with striking details made from velour-synthetic leather and cotton.
GALAXY bag series
Galactically practical and beautiful
The GALAXY bag series deserves five stars, because it already delights with its outward appearance. Robust grey nylon meets shimmering jacquard. Whether a casual backpack, spacious sport/travel bag in two sizes or a sporty wash bag: All members of this fabulous four have been elaborately finished and provide compartments for everything you need for everyday life and on planet Earth.
Expert knowledge for specialists
Which bag types belong in a bag series?
Of course, a travel bag is indispensable in a series regarding travel, and a notebook bag or notebook backpack is mandatory in a business bag series. Essentially, all types of bags may appear in a bag series – from a sport backpack to a cool bag.
How the range is selected depends on the objective of the bag series. Who should it appeal to; which subject should it feature? On the one hand, printed or generally decorated bags can be used for a single theme in a series, e.g. travel.
On the other hand, many series connect different worlds with one another: For example, business and recreation. In such cases, bags such as notebook backpacks and sport backpacks can then be combined to form a series.
The rule of a series
The following series categories and bags exist:
Here sport backpacks and sport bags can be found. They often display special features which are useful for certain sports.
The linking characteristic of this series is the material or its characteristic material. Such series can often be used universally for all possible areas and target groups, for example, bags made from felt, cotton or special materials.
These are series which pick up on a current trend, for example the vintage trend or minimalism. They are made for a zeitgeist-orientated target group, and often comprise of recreational bags in current cuts.
CITY bag series
Brings colour into the city
The city never sleeps. Whether shopping, strolling around, at the cinema, doing sports or on business: The promotional bag expert HALFAR® provides a lively bag solution for everything you might want to do in the city. It is no coincidence that the CITY bag family, with its four models in up to seven colours, is our most successful promotional bag classic. From the daypack via a sports bag and match bag, right up to the slingpack, the City model looks great in any situation.
SPORT bag series
For movement enthusiasts
The large SPORT family with six bag talents: Sport/travel bag, taffeta backpack, backpack, wash bag, cool bag and hip bag. Using these, you can easily master a sporting weekend, from your arrival right up to the barbeque evening at the end! Ideally suited as a sport bag series for premiums. Available in many colours.
ORGANIC bag series
Organic cotton at its best
100% organic cotton processed into five simple and beautiful ORGANIC bag models: The drawstring bag, the shopper and zipper bags in three sizes. Practical, sustainable and can be used for any purpose.
SCRIPT bag series
Composing texts, taking notes, collecting documents – the SCRIPT series is ideal for all those who love to work with pen and paper. The warm PU synthetic leather guarantees an elegant appearance. And the high functionality of the folders quickly makes them indispensable companions.
MODUL bag series
Pen or touch-pen?
The MODULE felt bags provide covers for analogue and digital items. More precisely, for tablets and conference folders which they coddle with warm felt to protect them against impacts and scratches. A beautiful contrast in a technological world. As with all MODULE articles, they are assembled in the EU from pre-fabricated parts, and therefore facilitate rapid delivery and many types of print and promotional applications.
SPLASH bag series
Keeps your advertising campaign watertight
Function or design? At HALFAR® there is no either-or. We are happy to combine both of these aspects, for example with the tarpaulin bag series SPLASH. The welded seams, the intelligent roll-over closure and the water-resistant, robust material promise a high standard for everyday use. With SPLASH, everyone finds themselves in their element with a maritime drybag in two sizes, the backpack or the sport and travel bag.
REFLEX bag series
Always visible, always safe
And so brands become visible! The neon yellow REFLEX bag series catches the eye, in particular due to its original 3M™ Scotchlite™ reflective strips. Thanks to their high luminosity, these bags ensure better visibility and safety when you are underway – whether as a hip drawstring bag, elegant shoulder bag or a sporty backpack.
Emotionality is everything in advertising.
This is also the case for promotional items.
People take just fractions of a second to decide whether they like something or someone. Seconds determined by emotion. And this not only applies when becoming acquainted with people, but also with brands and companies. Good promotional items strengthen this relationship and therefore rely on one thing in particular: Emotionality.
Promotional bags provide many facets for such emotional communication. At first glance, the achieve this through their colour design and their printed or stitched promotional message. At second glance or after being touched, their haptic effect counts – when touching and feeling it, advertising literally touches you! This can be reinforced even further with bags made from a conscious selection of materials. In actual fact, bags also act as promotional items
beyond the first initial moments, because a bag is in itself a pleasing and practical promotional item. It also features a fashion dimension as well as its obvious utility in everyday life. You can decorate yourself by carrying a bag, and you can experience things with it – holidays, a successful meeting, a trade fair... This all increases the emotionality and therefore the impact of a bag as a promotional item.
ModernClassic bag series
The material that makes this series: felt bags
Flexible, high-quality, authentic – there are many reasons to have bags made from felt. The emotionality of felt bags lies in the material, an inherent advantage for its use in promotional articles. Furthermore, felt provides many possibilities for finishing different bag types and covers.
HALFAR® provides an array of felt bags, some as series items, some as individual items. You can also combine the bags across our series to generate your own felt collection, for high-quality premiums, for example. The material provides stability and creates strong bonds.
Select your favourite model from the ModernClassic bag series. There is a huge variety available from classic courier and college bags, via shoulder bags, business bags, shoppers and cross bags, right up to folders. All of these are made from fine and often surprisingly colourful felt.
RETRO bag series
Cult design in trend
As charming as its role models, but more cheerful: The HALFAR® RETRO series made from PU synthetic leather in many colours. A stylish companion to the office or university or for sports, cinema, travel... This is ensured by the bag collection featuring a shoulder bag, sport/travel bag and wash bag. In brief: Retro bags in a contemporary collection.
BONNY bag series
For the sea and to be seen
The maritime look never goes out of fashion. At the latest in the summer, when we head out to the sea and lakes, sailor stripes, ropes and nets become all the rage again. The BONNY bag series is perfect in this respect. It heightens the maritime theme appeal with its fresh colours, clear design and typical components such as metal eyelets and cotton cords. And all this in a modern and attractive way. As a shopper and as a backpack with a minimalistic sailor bag style, featuring decorative cords for fastening and carrying.
AIR bag series
The new lightness of mobility
Whether the backpack or the spacious sport/travel bag: The AIR bags made from PU-coated, PVC-free nylon ripstop fabric are true lightweights. Ideal for sporting activities or for travel when excess baggage might otherwise pose a problem.
BUSINESS bag series
Mission possible for business customers
Young business bags with smart functions and an attractive price – this is the bag series BUSINESS. From the shoulder bag BUSINESS as a colourful organisational talent via the travel wash bag BUSINESS with a practical hanger, right up to the garment bag BUSINESS for crease-free business travel!
Individual, creative -
bag series according to the customers whishes
“The shopper is great! Is it also available as a backpack?” HALFAR® has a huge range which repeatedly inspires our customers to voice new bag suggestions – about which we are delighted! We will happily pick up on your idea and develop a bag according to your wishes, and also create your own series. We can show you which creative bags have already been generated in this way through our examples of promotional bags as special editions.
Bags from HALFAR®
Quality and service from the Bielefeld bag creators
Our company film reveals what makes bags from HALFAR® so special.