NEON-BAGS

5 reasons for neon bags as promotional item

Neon is back in fashion this summer. Not only in the fashion industry, but also in the promotional products market. This is because the highlighter colours have the advantage of being seen wherever you want or need to be seen. Whether in the dark or in the light, the colours shine and scream for attention. For example at work or in road traffic. But a safety waistcoat, which is probably the most commonly worn item, is not the only way to attract attention. Bags in neon colours have the same effect, but are also useful everyday helpers.

That's why HALFAR® has followed the trend and developed an unbeatable and highly visible trio on behalf of safety: the REFLEX bag series. Below we tell you why neon bags are ideal advertising media.

1. Neon as a statement of vibrancy and individuality

Neon was discovered back in 1898 by chemists Sir William Ramsay and Morris William Travers. A new type of gas, they derived the name "neon" from the Greek word for "neos" (=new). A few years later (1910), the French engineer, inventor and entrepreneur Georges Claude develops lamps that light up with neon gas, the so-called neon tubes. As a result of this development, the first neon signs were used in advertising.
In the 1960s, the well-known American artist Andy Warhol began working with screen printing. This resulted in the famous pop art portrait of Marilyn Monroe, in which the bright colours play a special role and provide a counterpoint to the prevailing art movement of the time, abstract expressionism. In the following years, the famous colourful billboards and pictures on household goods were created.In the 80s, neon made its triumphant entry into the fashion world. Here, too, it forms a contrast to the well-known subcultures. At the same time, the bright colours stand for joie de vivre and sportiness. A decade later, the party world is lit up by so-called glow sticks. The neon-lit glow sticks are still popular at parties and events today.
In 2012, the colours are reinterpreted in fashion and interior design. The bright colours stand for high energy and vibrancy and make home accessories and items of clothing an unmissable statement. Even in 2017, after a phase of more minimalist looks, neon is back. Wherever a statement is needed, wherever sportiness and vibrancy are required, neon is and remains a strong theme.

2. Trend-orientated designs

If you don't like to stand out with bright clothing in highlighter colours, but still don't want to miss out on any trends, you can score points with a neon-coloured bag. Neon rucksacks and drawstring bags are practical, hip and omnipresent, and the messenger bag is an all-rounder. While motorcyclists and cyclists use the larger rucksacks for safe transport, the rucksack's little brother, the gym bag, has almost become a fashion must-have. It is lighter than a rucksack or shoulder bag. Nevertheless, you have both hands free and it offers plenty of storage space. The gym bag has become the new-old trend. Whether made from (organic) cotton or polyester, which is easy to wash: Today, everyone wants to own one and proudly show it off to their friends. It is a real eye-catcher, especially in neon colours.

3. Stability and luminosity with original manufacturer material

The bags really live up to their name with their reflective elements. Only the best materials are used: original 3MTM ScotchliteTM reflective strips and strong 900 D polyester offer optimum colour impact and stability. Thanks to their luminosity, the REFLEX bag series ensures better visibility on the move - a real plus point.

4. High advertising effectiveness

Whether it's a hip drawstring bag, chic shoulder bag or sporty rucksack - the neon yellow of the lightweight REFLEX bags shines brightly in contrast to the black base and black cord. This also makes them highly visible as promotional items. They carry logos on the front for optimum visibility, customised by transfer printing or embroidery. There are many ways to design customised and secure bags.

5. Safe on the road and at work

HALFAR® has developed the REFLEX trio primarily for good visibility and safety in road traffic and at work. Be it the rucksack, the drawstring bag or the shoulder bag - all three models guarantee that the wearer will no longer be easily overlooked. With a neon bag, your customers will quickly stand out both at work (e.g. in the building trade, at the airport or with the police) and in traffic, e.g. when cycling or walking. In this way, accidents can be avoided under certain circumstances. You can read a practical example in our article on a bag gift for passing your cycling test.