Cools more crunchy
Leaving a bag of crisps unopened for more than a day is a measure of a really strong character. In short: it is virtually impossible to resist. That's why it's a very good idea to take this possibly most promising of all packaging and give it a slightly different purpose, for example as a cooler bag.
A bag of crisps as a cooler?
Yes, you can. Take the shape of the classic crisp packet, enlarge it to scale, print it and you're done! Well, it's not quite that easy. Of course, it depends on the choice of material and processing so that the "bag" changes from crispy to cool. The advertising agency CRIMEX came up with the idea for this special cool bag for its customer Crunchips. Once the concept and initial designs were finalised, they needed a partner who could also sew something like this: HALFAR®.
