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    • REVIEW OF THE YEAR 2024

    REVIEW OF THE YEAR 2024

    ‘Boring? Certainly not!’

    The year 2024 was a tough one! Political uncertainties and global economic challenges have challenged us all. But it is precisely in moments like these that the strength of Halfar and our partners is revealed: together, we took on challenges, found solutions, improvised and optimised. We have set the course for further sustainable, healthy growth. Because we remain true to our values. Quality, design and sustainability are what drive us - yesterday, today and tomorrow! Our review takes you on an exciting journey through an eventful year

    Different & new, familiar & proven  

    You didn't realise that a lot has happened internally at Halfar? Then we've done everything right. A major digitalisation project and completely new processes in ERP moved in during the summer of 2024. Hardly noticeable for our customers, but definitely for our employees. Thanks to everyone who successfully contributed! 

    Delays in sea freight have kept us on our toes since the beginning of 2024. Due to unrest in Yemen, container ships are unable to pass through the Suez Canal. The best possible solutions were found for current orders and data on replenishment times had to be adjusted. The high availability of goods in our product ranges and stockpiling of blanket orders once again proved to be an advantage.   

     At HALFAR® we have the privilege of developing products that sustainably improve people's everyday lives. One particular example of this, which we were able to realise in collaboration with Rambler Studio Berlin and formerly homeless people, is a multifunctional outdoor backpack designed for homeless people. These multifunctional outdoor rucksacks will also be distributed to homeless people this winter. We are delighted that we were able to contribute to the success of this project. 

    We are particularly proud of the moments when our customers' enthusiasm becomes visible: When the sales teams are spontaneously called together to familiarise themselves with the models when our sales representatives visit. When our customers write creative newsletters and make personalised videos based on the new products presented ... all of this spurs us on to continue working on new, durable and increasingly sustainable models. 

    By the way: the new products for spring 2025 also have great potential! Visitors were able to see this for themselves at this year's Welcome Home. After a year's break, we were once again able to organise ‘Welcome Home’ at our own location in 2024 - with a great atmosphere, exciting discussions and the obligatory kale. We were delighted by the lively participation and positive feedback from visitors. A great success that we were able to celebrate together.

    Our commitment to sustainability in 2024 

    Sustainability is and remains a central component of our work. Last year, we once again implemented and continued projects that contribute to achieving the global climate goals (SDGs). This can be found in our Sustainability Report, which was published again in 2024, and in the SDG results matrix. We have consistently worked on implementing the legal requirements. In particular, on the sustainable further development of our supply chain, the precise measurement and active reduction of emissions and the optimisation of our warehouse range. Another important milestone: in 2024, we once again successfully completed recertification in accordance with DIN ISO 9001:2015, 14001:2015, GOTS and GRS. We have also been recognised as a ‘Climate Partner Certified Company’ since the beginning of the year.

    Co-operations and awards

    To achieve our goals, we rely on active dialogue and cooperation. We are actively involved in projects, memberships and events to promote sustainable solutions. For many years, we have been a member of amfori BSCI, part of the Alliance for Development and Climate and a member of the IHK-Klimainitiative OWL and the Ökoprofit Club.

    2024 was a year of special recognition and success. For the first time, we were honoured with the ‘Excellent Bicycle Friendly’ seal. Our renaturalised, biodiverse green spaces were once again recertified by Insect Respect® and our trainees impressed with their outstanding performance in their final exams. Congratulations!


    Welcome-Home-Tour 2024

    In an inviting atmosphere, more than 100 interested visitors flocked to the stands of the ten Welcome Home companies to see the new products for 2025.

    THANK YOU!

    We would like to sincerely thank our employees for their trust, commitment and reliability. Special thanks go to our customers for their valuable feedback and their consistently constructive cooperation. We would also like to thank our business partners and all of HALFAR's customers for their interest, support and appreciation. 

    We wish you a healthy and peaceful holiday season and a happy new year. holidays and a happy new year! 

     Kathrin Stühmeyer-Halfar, Armin Halfar and Michael Wellner



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